By Bronwyn Heys, CEO, Australian Marketing Institute | Fractional CMO, The CMO Syndicate It’s time we confronted the uncomfortable truth: marketing has lost its seat at the table in far too many organisations. The latest McKinsey research from “The CMO’s Comeback” (June 2025) and their earlier 2023 paper “The Power of Partnership” paints a picture… Continue reading The Marketing Leadership Void and the C-Suite Reckoning That Must Follow
Author: Cristian Herrera
The Power of Brand in B2B Marketing: Why Awareness Is Your Most Valuable Asset
The Power of Brand in B2B Marketing: Why Awareness Is Your Most Valuable Asset By Ben van Rooy at Human Digital In B2B marketing, it’s tempting to chase the next lead. Sales teams want results now. Marketing dashboards are filled with click-through rates and pipeline metrics. But if you’re only marketing to buyers who are… Continue reading The Power of Brand in B2B Marketing: Why Awareness Is Your Most Valuable Asset