Article by: Bronwyn Heys – CEO Australian Marketing Institute At the Australian Marketing Institute, we’ve long believed that marketers can’t afford to be one-trick ponies. In a world being reshaped by AI, automation, shifting customer expectations and commercial pressure, marketers need to be “bench ready” — equipped with the depth and breadth of competencies that… Continue reading Why Bench-Ready Marketers Are the Future — and How AMI’s Competency Framework Is Helping Build Them.
Author: Marcom AMI
Overcoming Stress and Overwhelm: A Guide for Emerging Leaders
In today’s fast-paced world, emerging leaders face numerous new challenges – they have a greater workload, are asked to take more accountability for outcomes and lead diverse teams that are engaged and productive through the ongoing challenges of a hybrid workplace and uncertain economic conditions. All of these expectations can quickly lead to feelings of… Continue reading Overcoming Stress and Overwhelm: A Guide for Emerging Leaders
Grill The Marketer is Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
Tickets are now on sale for Grill The Marketer 2025, with the first event of the bi-monthly series’ 6th year on March 27th, at The Verdict Bar, Upstairs at The Court Hotel. This year’s first guest is also the first interstate panellist, Zeina Khodr, Chief Spark & Founder of Paper + Spark. Zeina’s a published… Continue reading Grill The Marketer is Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
AMI Emerging Marketers Mentoring Program 2025: Bigger, Smarter & More Connected Than Ever!
Are you ready to take your marketing career — or leadership — to the next level? Whether you’re an emerging marketer looking for guidance or a seasoned professional eager to give back, the AMI Emerging Marketers Mentoring Program 2025 is your opportunity to connect, grow, and lead. For over a decade, this seven-month mentoring program… Continue reading AMI Emerging Marketers Mentoring Program 2025: Bigger, Smarter & More Connected Than Ever!
Why Financial and Commercial Acumen is Every Marketer’s Superpower
Marketing has always been the engine of growth, creativity, and customer connection. But in today’s fast-moving, data-driven business world, creativity alone won’t get you a seat at the decision-making table. If you want influence, you need numbers. If you want a bigger budget, you need business acumen. And if you want to prove the value… Continue reading Why Financial and Commercial Acumen is Every Marketer’s Superpower
Marketers Who Speak Finance Get Ahead – Here’s Why
Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better financial fluency, and only 12% feel confident interpreting financial data. In today’s results-driven world, every dollar spent is scrutinised. If you can’t connect marketing to financial outcomes, you risk being sidelined in key business… Continue reading Marketers Who Speak Finance Get Ahead – Here’s Why
The Case for Sustaining DEI in Business: Beyond Tokenism and Rhetoric
As Australia’s workforce grows more diverse, Diversity, Equity, and Inclusion (DEI) initiatives are more important than ever. Findings from the 2023-2024 Inclusion@Work Index reveal 30% of Australian workers have experienced discrimination and/or harassment at work. Yet, resistance to DEI efforts among Australian workers has risen from 3% to 7% over the past five years. This… Continue reading The Case for Sustaining DEI in Business: Beyond Tokenism and Rhetoric
Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection
On Thursday, 13th February, the Victorian State Committee hosted a Lawn Bowls Networking Event, creating the perfect opportunity for Victorian marketers to connect in a relaxed and engaging setting. Despite the heat soaring to 35°C, followed by a refreshing downpour, attendees embraced the event in their own style—some networking indoors over a delicious cheese platter,… Continue reading Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection
Australian Marketing Institute launches advanced, globally aligned Competency Assessment Tool
Sydney, February 10, 2025: The Australian Marketing Institute (AMI) today unveils its globally aligned Competency Assessment Tool, designed to equip businesses with the resources to help their marketing teams thrive and upskill in today’s rapidly evolving marketing landscape. The new online Competency Assessment Tool enables businesses to evaluate and develop their teams’ marketing skills, identify… Continue reading Australian Marketing Institute launches advanced, globally aligned Competency Assessment Tool
Just When You Figured Out Generative AI… Here Comes Agentic AI!
As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs—Agentic AI is proactive and autonomous, analysing data, making strategic decisions, and executing actions in real-time. Why Agentic AI Is a Game-Changer Personalisation at Scale Agentic AI evaluates customer behaviours and preferences, crafting tailored experiences… Continue reading Just When You Figured Out Generative AI… Here Comes Agentic AI!