By: Bronwyn Heys, Chief Executive Officer, Australian Marketing Institute This week, OpenAI launched a new feature inside ChatGPT that could fundamentally reshape ecommerce — and as marketers, we need to take notice. ChatGPT now allows users to shop directly within the platform, across fashion, beauty, electronics, and homewares. These listings aren’t ads or affiliate-driven —… Continue reading AI for Marketers: ChatGPT Enters Ecommerce — and Resets the Funnel!
Author: Marcom AMI
What does ChatGPT remember about you?
By Bronwyn Heys, CPM | CEO, Australian Marketing Institute This week I checked my ChatGPT memory — and it remembered quite a bit. That I’ve led brands like McDonald’s, KFC, and MasterFoods at Mars. That I’m focused on AI, marketing transformation, and helping marketers stay commercially and professionally relevant. It recalled past projects, tools I’ve… Continue reading What does ChatGPT remember about you?
Industry awards for CALD marketing shines a light on authentic cultural understanding to drive engagement and growth
Being awarded AMI’s Data-driven Insights Award and The Agency Campaign of the Year Award is a testament to our industry’s growing understanding of the changing nature of Australia’s diverse multicultural landscape. With 56% of Australians either born overseas or have one parent born overseas by 2026, it is more important than ever before that marketers… Continue reading Industry awards for CALD marketing shines a light on authentic cultural understanding to drive engagement and growth
Victorian Thought Leadership Breakfast a Huge Success!
On Thursday 3 April, the Australian Marketing Institute (AMI) Victorian State Committee and T garage hosted an exclusive thought leadership breakfast with special guests, Luke Gibson from Perfection Fresh Australia, Susie White from Asahi Beverages and Michael Magee from Kraft Heinz. The early start didn’t keep the crowds away, with over 100 senior marketers in… Continue reading Victorian Thought Leadership Breakfast a Huge Success!
AMI Awards: Why It Was A Career Highlight For Me
By Joanne Smith, Chief Brand, Innovation, and Communications Officer, Blackmores Group Winning an Australian Marketing Institute (AMI) Award is an incredible honour, granted by our leading industry body with over 90 years of industry representation. What Winning Meant to Me The AMI Awards celebrate the best in Australian marketing, and to be recognised among other… Continue reading AMI Awards: Why It Was A Career Highlight For Me
Why Bench-Ready Marketers Are the Future — and How AMI’s Competency Framework Is Helping Build Them.
Article by: Bronwyn Heys – CEO Australian Marketing Institute At the Australian Marketing Institute, we’ve long believed that marketers can’t afford to be one-trick ponies. In a world being reshaped by AI, automation, shifting customer expectations and commercial pressure, marketers need to be “bench ready” — equipped with the depth and breadth of competencies that… Continue reading Why Bench-Ready Marketers Are the Future — and How AMI’s Competency Framework Is Helping Build Them.
Overcoming Stress and Overwhelm: A Guide for Emerging Leaders
In today’s fast-paced world, emerging leaders face numerous new challenges – they have a greater workload, are asked to take more accountability for outcomes and lead diverse teams that are engaged and productive through the ongoing challenges of a hybrid workplace and uncertain economic conditions. All of these expectations can quickly lead to feelings of… Continue reading Overcoming Stress and Overwhelm: A Guide for Emerging Leaders
Grill The Marketer is Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
Tickets are now on sale for Grill The Marketer 2025, with the first event of the bi-monthly series’ 6th year on March 27th, at The Verdict Bar, Upstairs at The Court Hotel. This year’s first guest is also the first interstate panellist, Zeina Khodr, Chief Spark & Founder of Paper + Spark. Zeina’s a published… Continue reading Grill The Marketer is Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
AMI Emerging Marketers Mentoring Program 2025: Bigger, Smarter & More Connected Than Ever!
Are you ready to take your marketing career — or leadership — to the next level? Whether you’re an emerging marketer looking for guidance or a seasoned professional eager to give back, the AMI Emerging Marketers Mentoring Program 2025 is your opportunity to connect, grow, and lead. For over a decade, this seven-month mentoring program… Continue reading AMI Emerging Marketers Mentoring Program 2025: Bigger, Smarter & More Connected Than Ever!
Why Financial and Commercial Acumen is Every Marketer’s Superpower
Marketing has always been the engine of growth, creativity, and customer connection. But in today’s fast-moving, data-driven business world, creativity alone won’t get you a seat at the decision-making table. If you want influence, you need numbers. If you want a bigger budget, you need business acumen. And if you want to prove the value… Continue reading Why Financial and Commercial Acumen is Every Marketer’s Superpower