The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising outstanding achievements in the Australian marketing industry. For over 40 years, the AMI Marketing Excellence Awards have been the pinnacle of marketing recognition, honouring campaigns that showcase creativity, innovation, and impactful results.… Continue reading 2024 AMI Marketing Excellence Awards winners announced
Author: Marcom AMI
How do the Australian Privacy Principles (APPs) apply to AI?
This must be one of the most common questions during presentations and privacy update sessions. The growth of the use of AI, particularly now that it is imbedded in so many platforms (Chat GPT, Copilot, Einstein AI, Dynamics AI, Zoho Zia etc.), means that many organisations are potentially using personal information to train these powerful… Continue reading How do the Australian Privacy Principles (APPs) apply to AI?
My Brilliant Career
By Stephanie Conti – Strategic Marketing Lead, Capability ANZ When I began my career, marketing wasn’t exactly where I thought I would end up. My journey has always been driven by a passion for people and a commitment to learning, upskilling, and reskilling. Over time, I realised that while I wasn’t a traditional marketer,… Continue reading My Brilliant Career
Why You Need to be Certified: The Importance of Professional Certification and Accreditation
In this month’s article, I will explore why you need to be certified and the benefits of professional accreditation. In today’s competitive job market, it is more important than ever to stand out from the crowd. One way to achieve this is through professional certification and accreditation. Professional accreditation and certifications demonstrate your expertise and… Continue reading Why You Need to be Certified: The Importance of Professional Certification and Accreditation
Marketing is experiencing a major transformation driven by technological advancements, shifting consumer behaviours, and a dynamic economic landscape.
Bronwyn Heys, CEO of the Australian Marketing Institute, provides valuable insights into the evolving state of the marketing profession, highlighting how it is changing, what marketers need to focus on now, plus the emerging competencies and skills required to thrive in this new environment. HOW MARKETING IS CHANGING IN 2024 Digital Transformation The shift towards… Continue reading Marketing is experiencing a major transformation driven by technological advancements, shifting consumer behaviours, and a dynamic economic landscape.
Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite
Telling a strong story up the line every year to executives by reframing marketing through select metrics that ladder into business outcomes and reputation are just some of the ways marketing teams can better sell marketing into the executive suite, several marketing luminaries advise. The subject of marketing measurement and how this feeds into helping… Continue reading Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite
My Brilliant Career: Chris Taylor [CMO/CXO | Board Director | Consultant | FAMI | FCIM]
My career has been defined by adaptability, continuous learning, and a deep passion for marketing. It all began at Coca-Cola in Queensland, where I learned the importance of sales and merchandising. I quickly grasped how promotions and pricing drive demand in retail, and with a branded car and endless supplies of product, I became the… Continue reading My Brilliant Career: Chris Taylor [CMO/CXO | Board Director | Consultant | FAMI | FCIM]
Why being a member of a professional body is a ‘no brainer’
In a competitive employment market, being a member of a professional body can give you that edge. Whether its promotion with your current employer or when seeking a new role. The ACCC defines a professional body as ‘an organisation of people from the same industry. Their role is to help educate members, maintain high standards… Continue reading Why being a member of a professional body is a ‘no brainer’
Navigating the Era of Unrelenting Change: How Change Management Can Transform Marketing Teams
By Helen Marsh – Strategic Marketing Lead, Capability at ANZ and CMO, GGWP Academy The Marketing Transformation Dilemma In the dynamic world of marketing, the pace of change seems relentless. Marketers are constantly adapting to new trends, channels, and technologies, from the rise of social media platforms like TikTok and Instagram to emerging technologies like… Continue reading Navigating the Era of Unrelenting Change: How Change Management Can Transform Marketing Teams
2024 AMI Marketing Excellence Awards Finalists
This year, we’re excited to celebrate the most innovative campaigns that have redefined marketing boundaries, all crafted by some of the biggest names in the industry. Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their… Continue reading 2024 AMI Marketing Excellence Awards Finalists