As we interrogate the inaugural series benchmarking marketing across a broad range of areas – budget settings, measurement and KPIs and marketing’s reputation inside organisations among them – it’s clear we are witnessing a rather nuanced outlook with a three-speed economy emerging around marketing budgets. With roughly a third of businesses each either holding, cutting or increasing… Continue reading The three-speed marketing economy: Time to broaden core capabilities, build flexibility – fast
Author: Marcom AMI
Continuing Professional Development Gives Your Career the Edge
In the current highly competitive employment market, investing in Continuing Professional Development (CPD) can give you that career edge. What do I mean by CPD? Well, CPD involves gaining new skills through continuing education and career training after entering the workforce. It can include taking classes or workshops, attending professional or industry conferences, or earning… Continue reading Continuing Professional Development Gives Your Career the Edge
Democratising marketing’s most powerful skill – empathy
Arguably, empathy is the most powerful skill marketers bring to the boardroom. Empathy is our most fun story to tell, our superpower, and at times even our get out of jail free card. In vividly representing our customers within the organisation, we offer a critical shortcut to driving growth. But casting a net for fancy… Continue reading Democratising marketing’s most powerful skill – empathy
Victoria’s Marketer’s Happy Hour: Cheers to a Successful Event
On 16 May, the Australian Marketing Institute (AMI) Victorian State committee held the first event for 2024 in partnership with hosts T garage Strategy and Research. The event brought together marketers from across Victoria, providing a unique opportunity to connect, share insights, and learn from one another. The evening was a resounding success, marked… Continue reading Victoria’s Marketer’s Happy Hour: Cheers to a Successful Event
Can fast be good?
“We could do with a few more weeks!” Yes, but what if you don’t have a few more weeks, can fast still be good? Yes, so long as you realise the one thing more important than the time you have is what you do with it. At Milk+Honey we’ve created a global campaign in just… Continue reading Can fast be good?
My Brilliant Career – Zeina Khodr
We talk about audiences and how to keep them listening a lot in marketing. Well, my first ‘career’ position back in the mid-90s meant I had to do exactly that. At age 17, a friend and I were obsessed with dance music, clubbing and being able to express ourselves creatively. So, when our local community… Continue reading My Brilliant Career – Zeina Khodr
“Reverse Inclusion”: Seven ways the lack of expertise can lead to DEI retreat in marketing
Dr. Abas Mirzaei Senior Lecturer in Marketing, at Macquarie Business School In recent years, the corporate world has witnessed a significant shift in the approach to diversity, equity, and inclusion (DEI) initiatives. Four years ago, these programs were at the forefront of corporate strategies, fuelled by social movements and a global call for greater inclusivity… Continue reading “Reverse Inclusion”: Seven ways the lack of expertise can lead to DEI retreat in marketing
Mi3 partners with AMI to provide Certified Practising Marketers with points
Attention all Certified Practising Marketers: Looking to secure more certification points this year? Thanks to a new partnership between the Australian Marketing Institute and Mi3, reading Mi3’s industry recognised content can now help you do just that. Mi3 has joined forces with the AMI on a dynamic new way for accredited Certified Practising Marketers (CPM)… Continue reading Mi3 partners with AMI to provide Certified Practising Marketers with points
Why being a member of a professional body is good for your career
Being part of a professional body, such as the Australian Marketing Institute (AMI), provides you with an invaluable range of professional development, networking and other learning opportunities that you may otherwise miss out on. Resources that can help you excel in your career. Once you join a professional body, you are instantly connected with like-minded… Continue reading Why being a member of a professional body is good for your career
AMI – ANZMAC APPLIED RESEARCH GRANTS 2024-25 “2023 was a great start, here’s to year two”
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program.