AMI and ANZMAC have allocated funds to provide a number of research grants that are applicable for industry-based research.
Author: Marcom AMI
Winning the AMI Future Leader of the Year Award: A Moment of Pride and Gratitude
I had the incredible honour of being named the Future Leader of the Year at the Australian Marketing Institute (AMI) Marketing Excellence Awards. This recognition is not just a career milestone—it’s a celebration of the amazing teams I’ve worked with, the mentors who’ve guided me, and the transformative campaigns we’ve brought to life together. I’m… Continue reading Winning the AMI Future Leader of the Year Award: A Moment of Pride and Gratitude
Call for Participation: Research on Generative AI in Marketing
Are you a marketing professional based in Australia? We invite you to participate in an exciting research project exploring the use of generative AI in marketing practices. Led by academics at Deakin University, our study aims to understand how marketing professionals are integrating generative AI tools into their workflows, the benefits and challenges they encounter,… Continue reading Call for Participation: Research on Generative AI in Marketing
Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
Two Englishmen, An Aussie & A Canadian Walk Into A Bar… The next Grill The Marketer guests are from Matt Oakley, CSO at 303 MullenLowe who’s releasing ‘The evolving role of the CMO – a Western Australia perspective’ and Nikki Atack, a senior marketer who oversees marketing, sales, and customer service at Pentanet. More… Continue reading Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
The AI-First Marketing Team: Redesigning Roles, Rewriting Relevance
By Bronwyn Heys There’s a quiet revolution happening in marketing departments—and if you’re not hearing it, you’re not listening hard enough. AI isn’t just transforming how we work. It’s reshaping who works, why we hire, and what makes a high-performing marketing team. We are entering the era of the AI-first marketing team—teams built with artificial… Continue reading The AI-First Marketing Team: Redesigning Roles, Rewriting Relevance
Join the entire media and marketing industry at Mumbrella360 on 27-29 May
As a member of the AMI community, you have unlocked exclusive ticket savings to attend Mumbrella360, taking place at Carriageworks Sydney on 27-29 May. Simply enter code M360AMI20 to save 20% on any ticket type, whether that’s the all-access pass or the ‘conference only’ two-day pass. Mumbrella360 2025 is shaping up to be the biggest… Continue reading Join the entire media and marketing industry at Mumbrella360 on 27-29 May
AI for Marketers: ChatGPT Enters Ecommerce — and Resets the Funnel!
By: Bronwyn Heys, Chief Executive Officer, Australian Marketing Institute This week, OpenAI launched a new feature inside ChatGPT that could fundamentally reshape ecommerce — and as marketers, we need to take notice. ChatGPT now allows users to shop directly within the platform, across fashion, beauty, electronics, and homewares. These listings aren’t ads or affiliate-driven —… Continue reading AI for Marketers: ChatGPT Enters Ecommerce — and Resets the Funnel!
What does ChatGPT remember about you?
By Bronwyn Heys, CPM | CEO, Australian Marketing Institute This week I checked my ChatGPT memory — and it remembered quite a bit. That I’ve led brands like McDonald’s, KFC, and MasterFoods at Mars. That I’m focused on AI, marketing transformation, and helping marketers stay commercially and professionally relevant. It recalled past projects, tools I’ve… Continue reading What does ChatGPT remember about you?
Industry awards for CALD marketing shines a light on authentic cultural understanding to drive engagement and growth
Being awarded AMI’s Data-driven Insights Award and The Agency Campaign of the Year Award is a testament to our industry’s growing understanding of the changing nature of Australia’s diverse multicultural landscape. With 56% of Australians either born overseas or have one parent born overseas by 2026, it is more important than ever before that marketers… Continue reading Industry awards for CALD marketing shines a light on authentic cultural understanding to drive engagement and growth
Victorian Thought Leadership Breakfast a Huge Success!
On Thursday 3 April, the Australian Marketing Institute (AMI) Victorian State Committee and T garage hosted an exclusive thought leadership breakfast with special guests, Luke Gibson from Perfection Fresh Australia, Susie White from Asahi Beverages and Michael Magee from Kraft Heinz. The early start didn’t keep the crowds away, with over 100 senior marketers in… Continue reading Victorian Thought Leadership Breakfast a Huge Success!