Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and I’ve noticed some trends for marketing leaders in the coming year. While this isn’t a formal research study, it seems close to reality for many CMOs. Continual improvement Challenge: Understanding marketing effectiveness. What activities can I… Continue reading Top 7 B2C CMO Challenges in 2025
Author: Marcom AMI
What’s your career plan for 2025?
As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past year, and start thinking about what 2025 will bring. Let me be blunt: career progression rarely happens by osmosis. To increase your chances of success, I advocate having a Career Roadmap in… Continue reading What’s your career plan for 2025?
AMIANZMAC Grants 24-25: 48 Submissions Received
As part of our mission at the Australian Marketing Institute (AMI) to advance the marketing profession, we support impactful research through initiatives like the AMIANZMAC Grants Programme. This year, we received 48 submissions from 22 institutions across Australia and New Zealand, covering a diverse array of topics. While we would love to fund all submissions,… Continue reading AMIANZMAC Grants 24-25: 48 Submissions Received
2024 AMI Marketing Excellence Awards winners announced
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising outstanding achievements in the Australian marketing industry. For over 40 years, the AMI Marketing Excellence Awards have been the pinnacle of marketing recognition, honouring campaigns that showcase creativity, innovation, and impactful results.… Continue reading 2024 AMI Marketing Excellence Awards winners announced
How do the Australian Privacy Principles (APPs) apply to AI?
This must be one of the most common questions during presentations and privacy update sessions. The growth of the use of AI, particularly now that it is imbedded in so many platforms (Chat GPT, Copilot, Einstein AI, Dynamics AI, Zoho Zia etc.), means that many organisations are potentially using personal information to train these powerful… Continue reading How do the Australian Privacy Principles (APPs) apply to AI?
My Brilliant Career
By Stephanie Conti – Strategic Marketing Lead, Capability ANZ When I began my career, marketing wasn’t exactly where I thought I would end up. My journey has always been driven by a passion for people and a commitment to learning, upskilling, and reskilling. Over time, I realised that while I wasn’t a traditional marketer,… Continue reading My Brilliant Career
Why You Need to be Certified: The Importance of Professional Certification and Accreditation
In this month’s article, I will explore why you need to be certified and the benefits of professional accreditation. In today’s competitive job market, it is more important than ever to stand out from the crowd. One way to achieve this is through professional certification and accreditation. Professional accreditation and certifications demonstrate your expertise and… Continue reading Why You Need to be Certified: The Importance of Professional Certification and Accreditation
Marketing is experiencing a major transformation driven by technological advancements, shifting consumer behaviours, and a dynamic economic landscape.
Bronwyn Heys, CEO of the Australian Marketing Institute, provides valuable insights into the evolving state of the marketing profession, highlighting how it is changing, what marketers need to focus on now, plus the emerging competencies and skills required to thrive in this new environment. HOW MARKETING IS CHANGING IN 2024 Digital Transformation The shift towards… Continue reading Marketing is experiencing a major transformation driven by technological advancements, shifting consumer behaviours, and a dynamic economic landscape.
Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite
Telling a strong story up the line every year to executives by reframing marketing through select metrics that ladder into business outcomes and reputation are just some of the ways marketing teams can better sell marketing into the executive suite, several marketing luminaries advise. The subject of marketing measurement and how this feeds into helping… Continue reading Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite
My Brilliant Career: Chris Taylor [CMO/CXO | Board Director | Consultant | FAMI | FCIM]
My career has been defined by adaptability, continuous learning, and a deep passion for marketing. It all began at Coca-Cola in Queensland, where I learned the importance of sales and merchandising. I quickly grasped how promotions and pricing drive demand in retail, and with a branded car and endless supplies of product, I became the… Continue reading My Brilliant Career: Chris Taylor [CMO/CXO | Board Director | Consultant | FAMI | FCIM]