I think I have one of the best jobs ever*. My career has enabled me to travel the world. From recruiting a team in China, to a bi-lingual brand naming project in Hong Kong, regular trips to London to visit Head Office and a company weekend away in Spain, my work has allowed me to… Continue reading My Brilliant Career, Nikki Moeschinger, Managing Director APAC, BrandOpus
Author: Marcom AMI
Anxiety index: Destination NSW CMO, News.com.au Editor and Australian psychologist unpack the macro trends driving consumer behaviour
The cost-of-living might be grabbing the headlines but according to panellists at the latest Australian Marketing Institute (AMI) and ThinkNewsBrands Marketing Perspectives Series event, it’s uncertainty and anxiety that’s driving the way consumers behave and make decisions. The bad news is it can send consumers into echo chambers in an attempt to find connection. The good… Continue reading Anxiety index: Destination NSW CMO, News.com.au Editor and Australian psychologist unpack the macro trends driving consumer behaviour
That was the year that was…
As we rapidly head to the end of 2024, I thought it appropriate to reflect on the progress that the AMI has achieved this past year. The key focus of the Board and Management during 2024 has been on evolving the growth strategy for the AMI. Under the stewardship of our CEO, Bronwyn Heys, we… Continue reading That was the year that was…
End of Year Message from Bronwyn Heys, CEO of the Australian Marketing Institute
Dear AMI Members, As we approach the close of 2024, it is a perfect time to reflect on the achievements of the past year and look forward to an exciting future for the Australian Marketing Institute (AMI). Together, we have accomplished so much, and I want to thank each of you for being an integral… Continue reading End of Year Message from Bronwyn Heys, CEO of the Australian Marketing Institute
Welcome to AMI’s new National Membership Manager, Lorri Loca
We’re thrilled to announce Lorri Loca as AMI’s new National Membership Manager. With a wealth of experience in membership management, Lorri has successfully grown and engaged member communities for well-known organisations across Australia. Her expertise spans events, sponsorship, and building strong professional connections. What sets Lorri apart is her passion for understanding member needs, solving… Continue reading Welcome to AMI’s new National Membership Manager, Lorri Loca
Top 7 B2C CMO Challenges in 2025
Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and I’ve noticed some trends for marketing leaders in the coming year. While this isn’t a formal research study, it seems close to reality for many CMOs. Continual improvement Challenge: Understanding marketing effectiveness. What activities can I… Continue reading Top 7 B2C CMO Challenges in 2025
What’s your career plan for 2025?
As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past year, and start thinking about what 2025 will bring. Let me be blunt: career progression rarely happens by osmosis. To increase your chances of success, I advocate having a Career Roadmap in… Continue reading What’s your career plan for 2025?
AMIANZMAC Grants 24-25: 48 Submissions Received
As part of our mission at the Australian Marketing Institute (AMI) to advance the marketing profession, we support impactful research through initiatives like the AMIANZMAC Grants Programme. This year, we received 48 submissions from 22 institutions across Australia and New Zealand, covering a diverse array of topics. While we would love to fund all submissions,… Continue reading AMIANZMAC Grants 24-25: 48 Submissions Received
2024 AMI Marketing Excellence Awards winners announced
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising outstanding achievements in the Australian marketing industry. For over 40 years, the AMI Marketing Excellence Awards have been the pinnacle of marketing recognition, honouring campaigns that showcase creativity, innovation, and impactful results.… Continue reading 2024 AMI Marketing Excellence Awards winners announced
How do the Australian Privacy Principles (APPs) apply to AI?
This must be one of the most common questions during presentations and privacy update sessions. The growth of the use of AI, particularly now that it is imbedded in so many platforms (Chat GPT, Copilot, Einstein AI, Dynamics AI, Zoho Zia etc.), means that many organisations are potentially using personal information to train these powerful… Continue reading How do the Australian Privacy Principles (APPs) apply to AI?