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January, 2024

Big4 Holiday Parks amplifies ‘go big’ brand platform with Pangea

BIG4 Holiday Parks has expanded its ‘GO BIG’ brand platform, introducing the BIG4 Park Ranger and a series of ‘Top Tips’ videos via Pangea.

The videos showcase Australian behaviours and traditions associated with holidaying in a BIG4 park. The ‘GO BIG’ platform, launched in 2023, initially focused on the anticipation that comes with booking a BIG4 holiday. The latest extension aims to extend the ‘GO BIG’ feeling beyond the booking moment, highlighting the in-park experience.

Accompanying the videos is an in-park treasure hunt, where guests can find 10 Top Tips displayed on plaques around branded BIG4 parks. Guests who find all 10 can win BIG4 prizes. The campaign several spots will run across BVOD, YouTube, social media and on over summer.

“We are doubling down on our GO BIG brand platform. We launched our GO BIG campaign with a focus on the pre-stay excitement that comes with booking a BIG4 holiday,” said BIG4 Head of Marketing, Tash Prendergast. “The natural next step was to continue that “GO BIG” feeling beyond the booking moment. So we took the opportunity to shine a light on the unbeatable BIG4 in-park experience that so many Aussies know and love.”

Pangea Creative Director Tommy McCubbin, added, “When you forget someone’s name, just run with maaate. We all do it. So when the team wanted to extend the ‘GO BIG’ platform, we worked with Park Owners to bring real stories from real Aussie holidaymakers to life. The outcome was a series of tips which practically wrote themselves, because they’re based on stories we can all relate to.”