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Martech spend at 10-year low, broader budgets crunched but pressured marketers shielding paid media – CMOs, agency bosses on where axe is falling, defence mechanisms

Martech spend at 10-year low, broader budgets crunched but pressured marketers shielding p..

May, 2024
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Where partnerships get interesting: Crown, Initiative, Paramount cite commitment to ‘pie in the sky’ thinking as critical to realising MasterChef Alumni dining experience

Where partnerships get interesting: Crown, Initiative, Paramount cite commitment to ‘pie..

May, 2024
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Lego’s in-house model clicks into place: Nicole Taylor on creative firepower, expanding remits, paid-owned shift, when to say no – and bringing in big hitting agencies on her terms

Lego’s in-house model clicks into place: Nicole Taylor on creative firepower, expanding ..

May, 2024
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‘Focused on completely the wrong thing’: B2B marketing set for a ‘renaissance’ if marketers, sales teams decouple from individual lead ‘obsession’ to the buyer groups who influence a company purchase

‘Focused on completely the wrong thing’: B2B marketing set for a ‘renaissance&#..

May, 2024
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“Reverse Inclusion”: Seven ways the lack of expertise can lead to DEI retreat in marketing

“Reverse Inclusion”: Seven ways the lack of expertise can lead to DEI retreat in marke..

May, 2024
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Mi3 partners with AMI to provide Certified Practising Marketers with points

Mi3 partners with AMI to provide Certified Practising Marketers with points..

May, 2024
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Why being a member of a professional body is good for your career

Why being a member of a professional body is good for your career..

May, 2024
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2024 AMI Marketing Excellence Awards winners announced

2024 AMI Marketing Excellence Awards winners announced..

The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...

How brands, agencies can give a XXXX by reframing climate change narrative

How brands, agencies can give a XXXX by reframing climate ch..

There's an urgency to dealing with the world's climate crisis, but can the ad industry drive actual change? At SXSW, 42North Consulting's Kiranpreet Kaur Dhillo...

Meat & Livestock Australia unveils new brand campaign for Aussie beef

Meat & Livestock Australia unveils new brand campaign f..

Meat & Livestock Australia (MLA) has launched a new brand campaign for Aussie Beef, created by The Monkeys, part of Accenture Song, and directed by The Sweetsho...

Guide Dogs NSW/ACT debuts ‘Boundless’ workshops to foster digital inclusivity

Guide Dogs NSW/ACT debuts ‘Boundless’ workshops ..

Guide Dogs NSW/ACT is set to launch its 'Boundless' Workshop series, aimed at transforming the online industry's approach to digital accessibility....

UPDATED: Dan Lacaze shares why he’s shifting gears from Optus to Telstra

UPDATED: Dan Lacaze shares why he’s shifting gears fro..

Dan Lacaze, a former key player at Optus, is set to take on a new role at Telstra as the General Manager of Retail Marketing & Merchandising....

99 Bikes pedals to 8% revenue boost in three months with personalised campaign effort

99 Bikes pedals to 8% revenue boost in three months with per..

Australian bike retailer, 99 Bikes, has reported an 8% increase in revenue within three months of adopting new AI-based omnichannel and personalised campaign ef...

Aussies kickstart festive shopping early amid cost-of-living crunch: Shopify study

Aussies kickstart festive shopping early amid cost-of-living..

New research from Shopify has revealed that Australians are increasingly starting their festive shopping early due to a prolonged cost-of-living crunch. The stu...

NRMA Insurance amplifies ‘Help Nation Preparedness Month’ as Australia gets ready for extreme weather

NRMA Insurance amplifies ‘Help Nation Preparedness Mon..

NRMA Insurance is set to launch 'Help Nation Preparedness Month' in October, as part of its ongoing 'Help Nation' initiative. The program, which has reportedly ...