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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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KFC Australia covers rent for young Australians in Christmas..
KFC Australia has launch a new Christmas in July promotion addressing the financial pressures faced by young Australians living at home. As part of the campaign...
DoubleVerify expands attention measurement to Snapchat in so..
DoubleVerify (DV) has introduced its new product, DV Authentic Attention for Social, on Snapchat. This launch marks the first instance of DV's attention measure...
ACAM’s AI readiness report reveals Australian marketin..
The Australian Centre for AI in Marketing (ACAM) has released its inaugural AI Readiness Benchmarking Report, categorising 52% of Australian marketing teams a...
ACCC takes Banana Boat, Hawaiian Tropic parent to court over..
The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Edgewell Personal Care Australia Pty Ltd and its paren...
Treasury Wine Estates unveils ‘Treasury CollectiveR..
Treasury Wine Estates (TWE) has established a new global premium division named 'Treasury Collective' complete with branding and highly experienced leader, Angu...
Hiring up, pay packets fatter, commercial growth marketers i..
Global reports of mass job cuts from AI are getting more frequent. Trump's tariffs rattled markets. But closer to home, Perceptor's new Market Trends & Sala...
Dendy Cinema pays $19,800 penalty for alleged drip-pricing p..
Dendy Cinema has paid a penalty of $19,800 following allegations by the Australian Competition and Consumer Commission (ACCC) of engaging in 'drip-pricing' prac...
BMW dances with Okto the Octopus to highlight new control un..
BMW has unveiled a new brand campaign titled 'Meet Okto the Octopus', featuring a video with a dancing octopus. This campaign serves as a metaphor for BMW's lat...