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Harnessing AI for brand gain not brand bust: Adobe’s global CMO of Digital Experience Eric Hall on customisable AI, trusted data, tech incrementalism and selling the platform story

Harnessing AI for brand gain not brand bust: Adobe’s global CMO of Digital Experience Er..

April, 2024
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How Coca-Cola is getting to know millions of consumers – and then personalise marketing to them consistently, globally and through a portfolio brand approach

How Coca-Cola is getting to know millions of consumers – and then personalise market..

March, 2024
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Distinctive or bust: Reflections Holidays CMO flips agencies for in-house rebrand, 100-page magazine, fishing partnerships, uniform overhaul – goes 85:15 brand to performance, predicts 12 month payback

Distinctive or bust: Reflections Holidays CMO flips agencies for in-house rebrand, 100-pag..

March, 2024
Articles
Adobe layers gen AI deeper into content supply chain, eyes Office productivity with Microsoft Copilot and marketing integration as Pfizer touts massive content production gains – targets $1bn AI upside

Adobe layers gen AI deeper into content supply chain, eyes Office productivity with Micros..

March, 2024
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Edelman Trust Barometer shows Australians alarmed about AI, sceptical of innovation; fear cybersecurity and information wars more than inflation; trust peers and scientists more than CEOs and journos

Edelman Trust Barometer shows Australians alarmed about AI, sceptical of innovation; fear ..

March, 2024
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How humour, high production values and 6x Golden Foot champion Yanderas Janderas generated 35 million views – and won hearts, minds, bodies, soles and sales for Archies Footwear

How humour, high production values and 6x Golden Foot champion Yanderas Janderas generated..

March, 2024
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My Brilliant Career: How I went FORWARD in my Marketing Career

My Brilliant Career: How I went FORWARD in my Marketing Career..

March, 2024
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Drinkwise unites AFL and NRL stars in new campaign for responsible drinking

Drinkwise unites AFL and NRL stars in new campaign for respo..

Evidence-based social change organisation, Drinkwise, has launched a new campaign that brings together stars from both Australian football codes to promote resp...

Aussies remain sceptical of ads, prefer offline channels, finds Kantar’s Media Reactions Study

Aussies remain sceptical of ads, prefer offline channels, fi..

Australians continue to display a higher level of scepticism towards advertising compared to the global average, according to Kantar's 2024 Media Reactions stud...

Bakers Delight pits itself against supermarket bread in new campaign from Hero

Bakers Delight pits itself against supermarket bread in new ..

Bakers Delight has partnered with independent creative agency Hero to launch a new campaign that highlights the Australian bakery chain's commitment to using re...

Breaking good: Netflix hits 800k Australian ad tier subs, drops rates, bets on programmatic over local sales heft, hedges on currency breakaways

Breaking good: Netflix hits 800k Australian ad tier subs, dr..

Netflix took $6m each off Australia's major media buying groups then left them fuming as it initially massively under-delivered on its ad tier. Rivals like Foxt...

Bupa’s ‘Beyond the Games’ campaign: A leap forward in inclusive advertising

Bupa’s ‘Beyond the Games’ campaign: A leap..

Bupa's latest campaign, 'Beyond the Games', is making waves as the first commercial production to be officially certified by Inclusively Made. Created by Thinke...

CommBank data shows rising solo home ownership and government assistance to get Aussies into property

CommBank data shows rising solo home ownership and governmen..

New data from CommBank reveals a growing trend of first home buyers purchasing property alone or seeking government assistance....

Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media

Peak ecom? Investment banker turned ecom entrepreneur says s..

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last b...

Unit economics lessons: Investment banker turned ecom entrepreneur says social, search ad rates, customer acquisition now unviable for ecom pureplay, DTC profits without retail media

Unit economics lessons: Investment banker turned ecom entrep..

For anyone in ecom or performance marketing, it's time to downweight ROAS and ROI and laser focus on unit economics, says former investment banker (her last big...