Australian brands last year poured US$520 million into influencer marketing and media agencies are lining up to help brands take their strategy full-f...

ASX-listed fresh dairy milk producer, The a2 Milk Company, has a market cap of $5.8bn. Now it's working through the upsides and challenges of partnering with pa...

Kim Kardashian ordering chicken schnitty powered Uber Eats to market dominance, eating rivals' lunch via a powerfully effective campaign from Special Group. The...

Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better f...

TBWA's cultural intelligence unit, Backlash, has unveiled its 2025 Edges report, identifying 39 cultural shifts that are poised to impact brands on a global sca...

Monash University has released a report addressing the growing issue of 'cyberwashing', a practice where organisations mislead the public about their data priva...

McDonald's Australia is introducing the Shamrock Shake to the Australian market for the first time with a new campaign created in partnership with Akcelo and co...

McDonald's experienced a decline in customer visits and spending during the December 2024 quarter. By contrast, brands such as Grill'd, Guzman Y Gomez (GyG), an...