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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Reflections on the year past..
Andrew Thornton, Chair, AMI Board November 2023...
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Woolworths loses market share, grocery dollars in Victoria t..
Woolworths has experienced a significant decline in market share in Victoria, with a 6.6% drop recorded for December 2024 compared to the same period in 2023, a...
Match & Wood secures Renault Group’s media accoun..
Match & Wood has been awarded the media planning and buying account for Renault Group following a competitive pitch process. The account transition from incumbe...
Sanitarium’s Weet-Bix campaign reignites nostalgia wit..
Sanitarium Health Food Company has unveiled a new advertising campaign for its Weet-Bix brand, collaborating with agency 303 MullenLowe....
80% of firms using the Australian Made logo believe it influ..
A recent survey conducted by the Australian Made Campaign Limited (AMCL) has revealed that 80% of businesses using the Australian Made logo believe it influence...
ACCC sweep uncovers potential misleading practices in retail..
The Australian Competition and Consumer Commission (ACCC) has conducted a comprehensive sweep of over 2,000 Australian retail websites. This initiative focused ...
Empowerment is vital if marketing is to use AI to elevate it..
A step change in experience and effectiveness, not just efficiency, is what's key to ensuring marketing departments harness AI to elevate their business impact ...
‘Marketers are buying this’: Pitfalls and ‘lies’..
Nico Neumann is deep in the weeds on digital marketing attribution, market mix modelling [MMM] and incrementality testing – likewise the dangers of narrow aud...
‘Marketers are buying this’: Pitfalls and ‘lies’..
Melbourne Business School Associate Professor Nico Neumann's original paper showed that targeting men or women via data brokers was less accurate than spray and...