CommBank, in partnership with M&C Saatchi Group Australia, has unveiled an experiential campaign to promote its Travel Booking feature available through the CommBank app. The campaign was staged at Melbourne’s Flinders Street, featuring an immersive walk-through billboard with a New York City theme. This initiative ran from 28 February to 2 March 2025.

A highlight of the campaign was the presence of Johnny G, a renowned street food vendor from Times Square, who was brought to Australia for the first time. Johnny G served over 2,000 New York City-style hot dogs free of charge, adding a distinctive flavour to the event.

The Travel Booking feature within the CommBank app provides users with access to thousands of airlines and hotels worldwide. It includes functionalities such as a Price Prediction tool and offers 10% back in travel credits for a limited period. Marcos Meneguzzi, CommBank’s Executive General Manager Consumer Finance, underscored the significance of holidays as a primary savings goal for CommBank customers.

The campaign was supported by integrated communications across various platforms, including social media, influencer marketing, public relations, Out of Home (OOH), and digital media on a national scale. M&C Saatchi Group Australia served as the creative agency for the campaign, while M&C Saatchi Sports & Entertainment Australia managed PR, activation, and influencer marketing. Production responsibilities were handled by Lenzo, with content creation by Monster & Bear.

Travel Booking is facilitated by Hopper and is accessible via the CommBank app and website. CommBank will receive a portion of the revenue generated from the Travel Booking platform but is not responsible for the content or services provided by Hopper.

Marcos Meneguzzi stated, “CommBank iQ’s latest Cost of Living Insights Report revealed Australians are spending 22% more on online travel. Travel Booking via the CommBank app helps make planning a trip easier with access to thousands of flights and hotels across the globe and the ability to pay using CommBank Awards points.”

Daniel Borghesi, Creative Director at M&C Saatchi, commented on the campaign’s creative approach: “When CommBank asked us to help showcase the new Travel Booking service available via the app, the obvious answer was to bring NY’s greatest hot dog vendor to Australia to serve hot dogs from inside a billboard. But it’s about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever – to all Aussies with a travel bug.”