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May, 2024

CommBank, Paramount launch new TV series tackling financial literacy

CommBank has created a new television series that’s set to air on 10 and 10 Play, with the first episode of the 8-week program to premiere on Saturday 11 May at 6pm.

Titled ‘The Brighter Side’, the program designed to provide Australians with practical financial tips and ideas, marking a novel approach to financial literacy in the country. The show will be hosted by Georgie Tunney from The Project, as well as CommBank’s Personal Finance expert Jess Irvine, Chef Adam Liaw, Journalist Narelda Jacobs OAM, and behavioural economist Evan Lucas.

“We are thrilled to launch The Brighter Side with Paramount Australia. At the core of the show is our commitment to creating a brighter future for all Australians, whether that be through new opportunities, helpful and useful information or support when they need it most,” said CommBank Chief Marketing Officer, Jo Boundy.

The series will feature a variety of segments, including ‘Money Talks’, ‘My Two Cents’, ‘Taste Test’, ‘Side Hustle’, ‘House Proud’, and ‘Mind over Money’.

‘With our customers and the community now consuming information through such a diverse range of channels, this program extends our communications eco-system into new broadcast, digital and social channels, helping us get great financial tips and information to everyday Aussies – and ultimately building their confidence with money.’ Boundy said. “We remain committed to ensuring we help all Australians boost their financial wellbeing and hope The Brighter Side will help our customers and the community manage everyday money matters while sparking some new ideas on ways to turn your financial dreams into a reality.”

Chief Sales Officer, Paramount Australia, Rod Prosser, said: “Like us, CommBank knows the power of a content ecosystem so delivering their premium magazine Brighter as a TV series is a strategy that resonates with us and leans into our expertise with production and creative consultation provided by Paramount Brand Studio.”

The program is part of CommBank’s content collection, which includes the magazine ‘Brighter’, launched in 2023. The series will be supported by a targeted advertising campaign, promotion in branches, ATMs, and the magazine.