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March, 2024

Elle Macpherson returns to the catwalk for Paypal runway at Melbourne Fashion Festival

Australian supermodel Elle Macpherson has made a return to the catwalk after nearly 15 years, gracing the PayPal Runway at the Melbourne Fashion Festival. The event is part of the festival’s premium runway series for 2024, and saw Macpherson donning pieces from Australian brands such as Viktoria & Woods, Aje, and Bianca Spender.

The PayPal Runway aims to celebrate the success of Australian fashion brands that have made their mark on the global stage. PayPal, which supports over 150,000 Australian fashion businesses, seeks to help them connect with its 9.5 million local customers and 380 million global shoppers. Interestingly, 45% of PayPal’s Australian fashion business customers utilise the platform to sell to international audiences.

“Elle was fabulous – so excited that we were able to bring her back to the catwalk for the PayPal Runway on the eve of her 60th birthday. What an Australian icon! Such an inspiration. This year the PayPal runway is all about celebrating the success of Australian fashion brands that have achieved success on the global stage – just like Elle. Not only is Elle an Australian who became a world-famous supermodel, she is also an incredible businesswoman who has launched globally successful brands,” said Shane Capron, Senior Director of Consumer Engagement at PayPal.

The PayPal Melbourne Fashion Festival will continue each night until the 9th of March, providing a platform for Australian fashion brands to showcase their designs and connect with a global audience.