Course

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

A ten-week program for leaders who want to apply AI to real business challenges. Learn practical frameworks, explore industry cases, and build a strategic AI plan ready for organisational implementation.

The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions.