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Masterclass

02Apr
Masterclass | 16 CPD Points

Masterclass: B2B Marketing Fundamentals

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

From $390
4 Hours
09Apr
6 hours | 24 CPD Points

Google Analytics 4 | 4 x 90 min Workshops | Online Live

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

From $600
6 Hours
19May
Masterclass | 16 CPD Points

The New Rules of SEARCH in the AI Era

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

From $390
4 Hours
21May
Masterclass | 16 CPD Points

Optimisation Playbook: Search, Conversion & Growth Strategy

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

From $390
4 Hours
10Jun
Masterclass | 16 CPD Points

Persuasion & Influence. Half-day Masterclass | Online Live

Build practical persuasion skills to influence decisions with confidence. This half-day masterclass explores how people think and decide, helping you reduce resistance, strengthen authority, and structure conversations that gain buy-in at work every day.

From $390
4 Hours
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