
Course: Assessing Ideas | online 3 weeks
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions.


The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions.
Apply AI to your marketing: AI creativity in social media, content, branding or product development and solve marketing problems with confidence using AI.
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
In this hands-on workshop, you will learn how to use AI tools to write smarter, faster, and better: generate ideas, craft compelling copy for different platforms, and use AI prompts and editing techniques to refine and optimise your messaging for maximum impact.