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April, 2024

Fixx Nutrition celebrates Gold Coast Marathon partnership with new flavours

Australian sports nutrition brand, Fixx Nutrition, has launched three new flbours to its Gel X Pro range in celebration of its third year of partnership with the Gold Coast Marathon. Fixx Nutrition is the Official Sports Nutrition partner for the 2024 Gold Coast Marathon.

The new additions include Vanilla-Maple, Raspberry Fizz, and Pear Cider, available both with and without caffeine.

Co-founder of Fixx Nutrition, Jan Buchegger, said: “Our FIXX Gel X Pro range is a carefully measured, gut-friendly, preservative-free and all-natural formula of amino acids, carbohydrates and sodium to provide runners and other athletes a dual energy source to tap into during endurance events.”

The brand, known for its all-natural, vegan-friendly, and gluten-free range of products, was founded in 2017 by Michelle and Jan Buchegger. The couple started Fixx Nutrition after selling their previous business, Fehlbergs Fine Foods, to Australian food giant Riviana. Fixx Nutrition’s signature product, CrampFix, offers quick relief from muscle cramps and is sold in over 1000 retailers across Australia.

“Our team decided to have some fun with our new flavour ranges producing combinations like Raspberry Fizz, Pear Cider and Vanilla-Maple with or without caffeine as part of our goal to provide athletes with choice and taste combinations that improve their morale at times when they might need it – like the 35 kilometre mark of a marathon,” said Buchegger. “We are excited to be unveiling these new flavours in time for the Gold Coast Marathon lead-in event, the fisiocrem GC 30 race and the Marathon itself and introducing these flavours to Fixx Nutrition fans from across Australia and the world.”

In November 2020, Fixx Nutrition expanded its product range with the development and launch of a sports fuel range for endurance athletes.