Intrepid Travel has recruited Alexa Theofanou as the new Head of Marketing for Australia and New Zealand, effective from 22 September 2025. Her appointment is part of a broader evolution in Intrepid’s global marketing leadership, following Louise Laing’s promotion to Vice President of USA Marketing.

Theofanou brings a wealth of experience to her new role, having worked with global brands, purpose-led businesses, and category disruptors. Her career includes senior marketing roles with Havaianas, Thankyou, and Minor Figures. She has also worked across various sectors, including FMCG, sport, and creative industries. Most recently, she consulted with Studio Dive, a creative studio known for its innovative experiential work.

Yvette Thompson, ANZ General Manager at Intrepid Travel, commented on Theofanou’s appointment, stating, “Alexa brings the perfect mix of global perspective, creative edge and purpose-driven experience to Intrepid. We were impressed not only by her track record of growing brands but also by her ability to connect with communities through bold, values-led marketing. She’s a fantastic addition to our ANZ leadership team as we continue to expand our brand and impact across the region.”

Theofanou expressed her enthusiasm for her new role, saying, “I’m thrilled to be joining Intrepid at such an exciting time in its journey. Intrepid is not only an iconic brand in adventure travel but also a true leader in using business as a force for good. I look forward to working with the team to share that story with more travellers across Australia and New Zealand.”

Intrepid Travel, recognised as the world’s largest travel company, has been a leader in responsible travel for 36 years. The company is B-Corp certified and is committed to creating positive change through travel. It offers over 900 trips designed to immerse travellers in local culture. Intrepid Travel operates a network of destination management companies in 29 countries and is noted for its transparency and ethical travel practices.

The Intrepid Foundation, the company’s not-for-profit arm, has raised over $20 million for more than 160 partners, further emphasising its commitment to responsible travel and community support.

In 2024, Intrepid Travel’s CEO was named CEO of the Year at the Australian Executive of the Year Awards, highlighting the company’s leadership in the travel industry.