Jetstar has launched a new brand campaign titled ‘Takeoff More’, developed in collaboration with the agency Thinkerbell. The campaign aims to highlight Jetstar’s low fares by comparing them to the cost of everyday items such as a pub meal, sneakers, or cotton sheets.

A visual element of the campaign features holidaymakers being launched into the air from a giant inflatable orange star. This imagery is intended to underscore Jetstar’s commitment to making air travel more accessible and affordable for Australians.

The ‘Takeoff More’ campaign coincides with the introduction of Jetstar’s new crew uniform and the arrival of new aircraft.

The campaign will be featured across multiple channels, including TV, Video on Demand (VOD), Out of Home (OOH), Social, and Influencer platforms, starting in March.

The production of the campaign was handled by Poppet, with direction by Matt McCaughey, photography by Chris Hillary, and post-production by Manimal Post.

Chief Creative Officer of Thinkerbell, Tom Wenborn, said: “Takeoff More is a platform that celebrates more sunshine, more memories, more joy in the skies and more savings. When it came to launching the platform it turned out that a pub meal, a new handbag, or rug for the living room cost about the same as a flight with Jetstar and this brand film puts everyday spending in perspective…because why buy more stuff when you can buy a seat to somewhere better?”