KFC Australia has launch a new Christmas in July promotion addressing the financial pressures faced by young Australians living at home. As part of the campaign, the fast-food giant will cover a year’s rent for four Australians.

The initiative responds to findings from KFC’s commissioned research, which highlights the social and financial challenges faced by those residing with their parents. The research, conducted in June 2025, surveyed 1,550 Australians aged 18 and over. It revealed that over 70% of Australians living with their parents feel embarrassed about their living situation, while 28% believe it negatively impacts their social life. Additionally, more than 60% of respondents indicated that they need to save over $10,000 to move out.

KFC’s campaign includes 31 days of deals accessible through the KFC App. Each purchase made during this period provides an entry into the rent giveaway.

The promotion aims to maintain festive spirits throughout July, with KFC’s Group Marketing Director, Sally Spriggs, highlighting the campaign’s focus on personal celebration and financial relief. “Christmas in July is all about celebrating on your own terms so we’re bringing back our epic deals all month long to keep the festive vibes high, plus we’re giving four lucky KFC fans the ultimate gift – a year of free rent on us,” Spriggs said.

The campaign also sees the return of KFC’s Christmas in July merchandise range. Proceeds from the merchandise sales will support the KFC Youth Foundation and its charity partners, Black Dog Institute and ReachOut Australia. These organisations focus on mental health and support services for young people.

The research commissioned by KFC also uncovered several insights into the living conditions of young Australians. It found that 19% of respondents have had to sneak a date in or out of their home, while 35% use their phone in the bathroom to find personal space. Furthermore, 56% of those surveyed cited rent costs as the primary barrier to moving out of their parental homes.