Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better financial fluency, and only 12% feel confident interpreting financial data.

In today’s results-driven world, every dollar spent is scrutinised. If you can’t connect marketing to financial outcomes, you risk being sidelined in key business decisions.

The Hidden Cost of Financial Blind Spots

Marketing is an investment, not an expense—but if you can’t prove its value, you can’t defend your budget. Without financial fluency, marketers struggle to secure management buy in for campaigns, justify marketing spend and ROI or build credibility as a strategic leader.

The truth? Marketers who lack financial acumen get stuck in tactical roles. Those who master finance get a seat at the leadership table.

How Leading Brands Use Finance to Win

The world’s top marketing organizations use financial acumen to drive growth:
P&G: Embeds financial metrics into marketing to optimize ad spend and boost profitability.
Unilever: Uses data-driven insights to prioritize high-ROI channels, increasing market share.
Coca-Cola: Leverages financial modeling to justify investments and tie marketing directly to revenue growth.

These brands succeed because their marketers don’t just pitch campaigns—they pitch business cases.

Your Competitive Edge: AMI’s Finance & Commercial Acumen Masterclass

If you want to elevate your career, you need to speak the language of business.

This masterclass gives you the skills to make smarter marketing decisions, prove ROI, and gain influence.

What You’ll Learn:

Week 1: Financial Fundamentals for Marketers
– Read and interpret financial statements with confidence
– Understand key business performance metrics
– Link marketing activities directly to business results

Week 2: Applying Commercial Acumen to Marketing Strategy
– Use Cost/Volume/Revenue analysis to establish breakeven points
– Set up effective ROI metrics to track marketing performance
– Build persuasive business cases to secure investment
– Manage budgets, pricing strategies, and business risks

📅Dates: March, August, September
🔗 Register Now >

Don’t just execute marketing—lead it. Take control of your financial future today.