Match & Wood secures Renault Group’s media account, replacing OMD

Match & Wood has been awarded the media planning and buying account for Renault Group following a competitive pitch process. The account transition from incumbent agency, OMD is scheduled for April.
Verity Martin, Group Director at Match & Wood, will lead the account.
Elena Woods, Marketing Communications Manager at Renault Australia, said the appointment comes as the automotive business looks to reposition the brand over the next 18 months thanks to the arrival of new models. One of these is the Renault 5 Turbo 3E electric hot hatch, which it has confirmed will come to Australia (pictured).
“Match & Wood have demonstrated a strong understanding of the unique challenges and opportunities in the automotive market, making them an ideal partner for Renault Australia. Their strategic expertise combined with a results-driven approach aligns perfectly with our business objectives,” she said.
“As we continue to grow and reposition the Renault brand with exciting new models over the next 18 months, we’re confident that Match & Wood’s passion for our brand and collaborative approach will help us connect with our audience and drive meaningful results.”
Lyndelle O’Keefe, CEO of Match & Wood, expressed enthusiasm about the partnership, saying, “In a highly competitive market with new players arriving all the time, we’re thrilled to be partnering with Renault Australia, a brand with such a rich heritage, an outstanding range, and a clear understanding of who they are and what they stand for. The tender process was incredibly rewarding, with strong alignment between our teams and a shared commitment to openness, collaboration, and true partnership. We’re excited to help drive the next phase of Renault’s journey in Australia.”
Renault Group, a French automotive brand with a 125-year history, has been operating in Australia since 1947 and maintains a national network of 57 dealers.
Martin was thrilled to be working with Renault Australia. “They have an exciting vision for the future, which makes this partnership really inspiring for our team. With new models on the horizon and a growing media presence, there’s so much potential to create smart, impactful campaigns together, and we can’t wait to roll up our sleeves and get to work.”