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April, 2018

Member Spotlight: Shane McKernan

Shane McKernan BA, MAppCom(Mktg) Melb, FAMI is the Strategic Marketing Manager for Customer & Digital at Charter Hall, one of Australia’s leading fully integrated property groups.

Shane is an experienced marketer whose career has taken him from working on some of the biggest retail brands in Australia and the UK through to delivering transformative digital marketing solutions for high performing property groups. Shane is a trusted leader whose initiative, resourcefulness and good judgement has delivered better business and customer outcomes. Having built his career around elevating the customer experience in both physical and digital environments, Shane values what a marketing qualification and ongoing professional development can do to strengthen the role of Marketing in business today.

“I joined the AMI when I was studying for my Masters. I believe that Marketers should use every tool they have available to stay relevant and ahead of the curve. Some of the best career advice I have ever received was to dedicate a short amount of time each day to learning something new about Marketing. AMI makes it easy to access insights, learn from others and network at events that support your professional growth.”