Nova Entertainment has launched a new brand campaign to position the network as a remedy to overthinking, promoting spontaneity and simplicity for its listeners.

Titled ‘Don’t Think, Just Nova’, the campaign has been developed in collaboration with creative innovation company R/GA Australia. It will be rolled out across multiple channels, including Cinema and TV, Broadcast Video on Demand (BVOD), Social, and Digital platforms.

A 30-second brand film and an extensive Out of Home (OOH) campaign are integral components of the launch, featuring the work of street artist Sofles. The media campaign is set to run throughout 2025, bolstered by ongoing social activity and brand activations.

Nova Entertainment chose to partner with R/GA, a global creative innovation firm that offers services in brand, experience, relationship, and communications design.

Nova Entertainment’s Chief Growth Officer, Adam Johnson, said: “Coming off the back of consistent ratings growth and some record audience figures, we could have taken an “if it ain’t broke…” approach. However, Nova never stands still and, if anything, there was an opportunity to regain some of the brand’s distinctive edge whilst also shining a light on the category we love like all good market-leading brands should.”

Nova’s Marketing Director, Troy Pearce, said: “Our partnership with R/GA has been pivotal in shaping our approach to redefining Nova’s brand positioning. The new campaign we have built together embraces something universally human, the endless loop of the overthink. Don’t Think, Just Nova shows how Nova understands the constant barrage of choices our listeners are forced to make every day and says, ‘it’s OK, we’ve got this one,’ when it comes to their audio selection.”

Chief Creative Officer, Australia at R/GA, Seamus Higgins, said: “Radio is the last bastion of true spontaneity, and Nova thrives on that energy. We loved partnering with the team at Nova to do something disruptive in this category. Having fun with the overthinking and overanalysing that floods our minds daily and positioning Nova as the antidote is what helps this campaign to feel both fresh and highly relatable.”