Stan CMO Diana Ilinkovski has resigned from the post after nearly a decade with the streaming services player.

The Stan team confirmed Ilinkovski was exiting the business effective immediately for family reasons, but remains available for handover arrangements. She’s spent the last three as its chief marketing officer but boasts of a tenure that stretches back to the launch of the streaming service in Australia in 2015.

“Stan can confirm that Diana Ilinkovski has resigned from her position as CMO to spend time with her family. Stan will soon commence a recruitment process,” a spokesperson said.

Prior to joining Stan, Ilinkovski worked in product management across Village Roadshow and Fox. She joined Stan in the lead-up to its launch as a marketing communications manager, and worked her way up to head of brand, creative and communications, marketing director, and then CMO.