TerryWhite Chemmart, one of Australia’s largest community pharmacy brands, has launched a dedicated retail media network, ‘TWC Connect’, powered by Zitcha’s unified retail media platform.

With over 600 community pharmacies across the country, TerryWhite Chemmart is positioning itself to capitalise on the Australian retail media market, which is predicted to reach $3 billion by 2027, according to PwC.

Zitcha’s platform was selected following a competitive pitch and will enable new opportunities in both onsite and offsite media channels, including Facebook, YouTube, and Google. TWC’s brand partners will be able to utilise Zitcha’s automated platform for enhanced customer experience through greater segmentation, targeting, and personalisation at scale. The platform also offers closed-loop attribution, providing increased visibility and performance on advertising spend.

“Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers. TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists,” said Nick Hinsley, chief revenue officer, Zitcha.

TWC has recently integrated its Rewards Plus loyalty program, with over 2 million members, into the myTWC app. Major TWC brand partners such as Bayer, L’Oreal, and Unilever are already users of Zitcha’s platform.

Zitcha claims to be the world’s first unified omnichannel Retail Media Platform, aiming to improve Retail Media for all parties involved.