Toyota Australia has hit a major milestone in its Good for Footy and Good for Cricket Programs, reaching $20 million in contributions to grassroots Australian cricket and football clubs since the initiative was launched in 2008.

The Good for Programs include the Good for Raffle, a key initiative that offers $250,000 worth of prizes funded by Toyota Australia. All profits from ticket sales of the raffle are directed back to the clubs, reinforcing the company’s commitment to local sports.

Toyota Australia Chief Marketing Officer, Vin Naidoo, said: “The Good for Programs demonstrates Toyota’s strong focus on supporting Australia’s beloved local sporting communities in a tangible way, while providing a platform for communities to rally around and support their local club,” Naidoo said. He further stated, “With the continued support and generosity from sports fans for their local footy and cricket clubs across the nation, the Good for Programs have been an important means of funding that impact grassroots sports in such a positive way.

“Many clubs have noted they rely on funding and volunteers to survive and that the Good for Programs play a crucial role in helping clubs grow, foster a stronger sense of community, and ensure continued success of local footy and cricket for years to come.”

Toyota Ambassador and AFLW player Katie Brennan said: “These kids have the best experience at a local football level, they learn so much and have fun with their mates, which is what football is all about. The opportunities Toyota provides are just amazing,” Brennan said.

Newly appointed Toyota ambassador and Australian Cricketer, Cam Green, said: “I had the best time growing up at my local club, I wouldn’t be the player I am today without grassroots cricket. These kids are the future of our sport, so the support of Toyota is amazing,” Green stated.

AFL Executive General Manager Customer and Commercial, Bec Haagsma, said: “On behalf of the AFL, we would like to extend our heartfelt gratitude to Toyota for reaching this incredible milestone for grassroots sports… The achievement is a testament to Toyota’s unwavering support for the sport and for grassroots footy clubs across Australia. Toyota’s Good for Footy Program empowers local clubs and ensures they can continue to thrive and nurture the next generation of talent.”

Cricket Australia Chief Commercial Officer, Ed Sanders, said: “Funding and resources provided through initiatives like the Toyota Good for Cricket Raffle positively impact many community cricket clubs, so we are immensely proud of this milestone and thankful to be part of such a beneficial program and wonderful partnership.”