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March, 2024

Why AI-generated images are a cut above stock imagery

As a marketer and storyteller, I’m always looking for innovative ways to enhance my clients’ brands. Push aside your anti-AI opinions for a moment (if you have them) and look at some of the benefits of AI-generated imagery our clients are reaping.

  1. Create impossible images that tell a story

With AI, you can create images that would be impossible to capture with a camera. From fantastical landscapes to surreal product shots, AI imagery lets you tell your brand’s story in a way that’s truly unique.

  1. Break free from stereotypes and represent your brand accurately

Stock libraries often reinforce racial and gender stereotypes, but with AI imagery, you have complete control over the representation of your brand. You can ensure that the images you use accurately reflect your brand’s values and the diversity of your audience.

  1. Develop a unique visual style

AI imagery allows you to create a consistent visual style that’s specific to your brand. Instead of relying on generic stock photos, you can generate images that perfectly align with your brand’s aesthetic and messaging.

  1. Exclusive images that you own

Unlike stock photography, which can be used by anyone, AI-generated images can be owned exclusively by your brand. This means you can create a library of images that are unique to your brand and won’t be used by competitors.

  1. Remarkable customisation

AI imagery is incredibly versatile and customisable. You can adjust colours, lighting, composition, and more to create images that are perfectly tailored to your brand’s needs.

But that’s not all – here are a few more reasons why AI imagery is the future of branding:

  1. Cost-effective

AI imagery can be generated quickly and affordably, saving you time and money compared to traditional photoshoots.

  1. Consistent quality

With AI imagery, you can ensure consistent quality across all your visual content. You won’t have to worry about variations in lighting, composition, or style that can occur with stock photos.

  1. Scalability

AI imagery is highly scalable, allowing you to generate large volumes of images quickly and easily. This is especially useful for e-commerce or social media campaigns that require a high volume of visual content.

  1. Ethical and sustainable

AI imagery is a more ethical and sustainable option than traditional photography, which can involve wasteful practices like excessive travel, energy consumption, and resource usage.

  1. Adaptability

With AI imagery, you can quickly adapt your visual content to changing trends or audience preferences. You can generate new images on-demand, without having to schedule new photoshoots or search through stock libraries.

AI imagery offers a wealth of benefits for brands looking to elevate their visual content and stand out in a crowded marketplace. By embracing this technology, you can create compelling, unique, and consistent images that accurately represent your brand and resonate with your audience.

As an educator, marketer and storytelling expert, I’ve become fascinated with where AI can take us. I’ve developed visual elements in travel, food tech and professional services, among other industries. If you’re ready to explore the possibilities, I can introduce you to the multitude of benefits AI offers, with training sessions or on a do-it-for-you basis.

Email me for expert guidance: