12Feb
6 weeks | 100 CPD points

Future of Work: Leading Modern Workplaces | Wharton

Master leadership skills to inspire, empower, and influence outcomes. This six-week online program explores global workforce trends, AI, and emerging employment models, equipping leaders with practical tools to navigate change and lead with confidence.

From $2252
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  • Throughout our comprehensive curriculum, you’ll learn how to navigate the intricacies of consumer behaviour, understand their motivations, and anticipate their needs. By leveraging customer insights, you’ll be able to create targeted and personalised marketing campaigns that resonate with your audience on a deeper level, fostering long-term loyalty and driving revenue growth.
  • Additionally, our courses delve into shopper insights, enabling you to understand the buying journey and optimise the customer experience. By gaining a deeper understanding of shoppers’ preferences, pain points, and decision-making processes, you’ll be able to enhance your marketing strategies and create seamless, frictionless shopping experiences that drive conversion rates and boost sales.
  • You’ll learn how to dissect your competitors’ strategies, identify their strengths and weaknesses, and leverage this knowledge to differentiate your brand effectively. Armed with valuable insights, you’ll be able to position your products or services uniquely, attract new customers, and gain a competitive advantage.
  • Furthermore, our courses explore client insights, channel insights, category insights, and market insights, providing you with a comprehensive view of your business ecosystem. You’ll gain the skills needed to identify untapped opportunities, optimise your marketing mix, and make data-driven decisions that drive business growth.

Led by industry experts with extensive knowledge and experience, our Marketing Insights courses offer a blend of theoretical frameworks, practical case studies, and hands-on exercises. You’ll gain real-world skills and valuable insights that you can immediately apply to your marketing strategies, ensuring maximum impact and tangible results.