Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Discover how marketing teams can use agentic AI to build shared workflows, improve consistency, manage risk and scale AI safely. See practical examples and a live workflow in action.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Learn how to use personalisation effectively without crossing the line. Explore practical approaches to data, customer experiences, testing and measurement, and discover where to start and why a set-and-forget approach can undermine your results.