A practical online session for B2B marketers who want to stop chasing weak leads and shape stronger buying decisions. Learn how early buyer thinking forms, how to cut risk for committees, and how to show clear marketing impact to senior leaders.

This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).

Take control of Google Ads with clear strategy and hands-on guidance. Learn to build, manage, and optimise Search, Shopping, Display, and YouTube campaigns, read the right data, reduce wasted spend, and drive clicks, leads, and sales with confidence.

Expertise from industry leaders will better equip you to drive favourable consumer behaviour using insights about the various biases, social forces, and motivations that influence how humans behave.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Marketing doesn’t have a credibility problem, it has a communication one. This webinar shows marketers how to command attention, influence executives, answer tough questions, and present with authority so ideas get funded, respected, and acted on.

This program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.

Brand strategy still matters, but it must evolve. This webinar explores how to build enduring brands in a world shaped by digital, data and AI, showing which fundamentals remain timeless and how to apply them for real commercial impact today.

This masterclass is essential for marketers looking to enhance their financial acumen and make more informed decisions. It offers practical tools and insights, empowering participants to confidently interpret financial data and apply their learning in real-world scenarios.