Learn how marketers can use creative thinking to solve business challenges, generate stronger ideas, and drive innovation with practical, proven techniques.

Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.

Sharpen your thinking in this workshop. Learn to spot cognitive biases, challenge assumptions, think scientifically, and make better decisions. Gain practical tools to boost critical thinking, problem-solving, and decision-making at work and in life.

Get hands-on with modern SEO in this practical workshop. Learn how to rank on Google, appear in AI search tools like ChatGPT and Perplexity, and future-proof your strategy. Explore real tools, live demos, and actionable tactics you can apply straight away.

Master modern search and conversion in this hands-on workshop. Learn SEO, GEO and AIO strategies to boost visibility on Google and AI platforms, then turn traffic into leads and sales with practical CRO tools and data-driven insights you can apply immediately.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.

Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.

Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.