Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Explore how to shift from the ‘resilient consumer’ narrative to a model of collective responsibility in marketing.

Unlock the art and science of prompt writing so you can unlock better, faster, and more accurate outputs for your business.

In this hands-on workshop, you will learn how to use AI tools to write smarter, faster, and better: generate ideas, craft compelling copy for different platforms, and use AI prompts and editing techniques to refine and optimise your messaging for maximum impact.

Learn how to realise better, more effective ideas in less time, with greater certainty.

With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.