Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Build a smarter social media strategy for 2027. Learn how AI can support your research, content planning and performance measurement, helping you make more informed decisions and focus your social efforts where they matter.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Discover how marketing teams can use agentic AI to build shared workflows, improve consistency, manage risk and scale AI safely. See practical examples and a live workflow in action.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.