Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

The Sustainability Leadership: Innovation for Growth program delivers strategic frameworks that can help you build a case for sustainability initiatives and successfully lead them in your organisation.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

Think Copilot is underwhelming? Discover how Microsoft Copilot has evolved with memory, notebooks, agents, voice and automation. Learn practical workflows, smarter prompting and setup tips to boost marketing productivity, confidence and results.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Learn how to use Claude AI for marketing, content creation and productivity. Discover Projects, Artifacts, Skills, Connectors and Design, and build practical AI workflows that help you work faster, create better content and scale your impact.

Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.

This masterclass is essential for marketers looking to enhance their financial acumen and make more informed decisions. It offers practical tools and insights, empowering participants to confidently interpret financial data and apply their learning in real-world scenarios.