Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

Think Copilot is underwhelming? Discover how Microsoft Copilot has evolved with memory, notebooks, agents, voice and automation. Learn practical workflows, smarter prompting and setup tips to boost marketing productivity, confidence and results.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Learn how to use Claude AI for marketing, content creation and productivity. Discover Projects, Artifacts, Skills, Connectors and Design, and build practical AI workflows that help you work faster, create better content and scale your impact.

Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.

This masterclass is essential for marketers looking to enhance their financial acumen and make more informed decisions. It offers practical tools and insights, empowering participants to confidently interpret financial data and apply their learning in real-world scenarios.

AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.

Keen to learn more about digital? This practical 4-hour online workshop will give you the fundamentals to get started with digital marketing.

Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.