Empowering Emerging Marketers Through Expert Mentorship
For over ten years, the AMI Mentoring Program – Emerging Marketers has built a strong community of mentors, academic partners, and committee members. Together, they have helped over 350 aspiring marketers enhance their skills, gain industry insights, and advance their careers.
Applications for the 2025 mentoring program are currently closed. To express your interest, click the button below.
2025 AMI Mentoring Program – Emerging Marketers
Fact Sheet
The AMI Mentoring Program – Emerging Marketers is a 7-month mentoring program designed to connect senior marketers with Australia’s emerging marketing talent.
Program Location
The program is conducted online, but mentors and mentees have the option to arrange face-to-face catch-ups if they prefer.
Program Committment
- Length of program: Seven months
- Frequency of contact: Monthly (minimum)
- Commitment: 2 hours per month (more if suitable)
- Recommended mode of contact: Face to face, virtual, phone, email
Program Inclusion
- Paired exclusively with a mentor/mentee for the duration of the program
- 7 online Topic of the Month networking events where you can address your questions to marketers from the top companies
Focus Topics
Program participants can determine their own direction of mentoring, however, the program will provide guidance focusing on 6 main areas: Self Assessment, Career Planning, Personal Brand, Networking Skills, Work/Life Balance and Workplace Politics
Program Timelines
- February 2025: Applications open for Mentors & Mentees
- March 2025: Applications close for Mentors & Mentees
- April 2025: Matching process concludes
- May 2025: Program launch – Participants’ Online Briefing
- May – November 2025: Topic of the Month events (every 2nd Wednesday of the month)
- November 2025: Nationwide Program Wrap Up online event
Mentor Information
Benefits:
- Develop your skills to become a better mentor
- Connect with the future marketing leaders of tomorrow
- Network with emerging and senior marketers across different industries and sectors
- Feel the challenge and excitement of working with a passionate marketer
- Earn qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
- Experience the reward of helping someone be the best marketer they can be
Prerequisites:
Note:
There is no cost to become a mentor
Mentee Information
Benefits
- Exclusive connection with a senior marketer who can provide professional guidance and support for the duration of the program
- Skills to support advancement to the next stage in your career
- Actionable career insights into industry trends and the changing social and digital landscape
- Network with your peers and marketers across different industries and sectors
- Online forums to connect, engage and knowledge-share with other participants
- Guided discussion topics relevant to progressing careers
- Discounts on AMI-curated workshops
- Eligibility to enter as an Emerging Marketer of the Year applicant in the 2025 AMI Marketing Excellence Awards
Prerequisites
- AMI Career Starter/Professional membership
- Must have 3-10 years of work experience in the marketing field
- Must be graduated from an undergraduate or postgraduate program
2025 AMI MENTORING PROGRAM – EMERGING MARKETERS
KEY DATES
February 2025
Applications open for Mentors & Mentees
31 March 2025
Applications closed for Mentors & Mentees
19 April 2025
Matching process oncludes
May 2025
Mentoring starts
May 2025
Program launch – Participants' Online Briefing + first Topic of the Month
May – November 2025
Topic of the Month events (1 hour online session every 2nd Wednesday of the month, 12:30 PM – 1:30PM AEST/AEDT)
November 2025
Nationwide program wrap up online event
MENTOR
Applications for the 2025 mentoring program are currently closed. To express your interest and be the first to know when applications open, click the button below.
MENTEE
Applications for the 2025 mentoring program are currently closed. To express your interest and be the first to know when applications open, click the button below.
PREVIOUS MENTORS
AMI Mentors are senior marketing professionals who are qualified Certified Practising Marketers. The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.