Empowering Emerging Marketers Through Expert Mentorship
For over ten years, the AMI Mentoring Program – Emerging Marketers has built a strong community of mentors, academic partners, and committee members. Together, they have helped over 350 aspiring marketers enhance their skills, gain industry insights, and advance their careers.
Applications for the 2025 mentoring program are now open.
2025 AMI Mentoring Program – Emerging Marketers
Fact Sheet
The AMI Mentoring Program – Emerging Marketers is a 7-month mentoring program designed to connect senior marketers with Australia’s emerging marketing talent.
Program Location
The program is conducted online, but mentors and mentees have the option to arrange face-to-face catch-ups if they prefer.
Program Committment
- Length of program: Seven months
- Frequency of contact: Monthly (minimum)
- Commitment: 2 hours per month (more if suitable)
- Recommended mode of contact: Face to face, virtual, phone, email
Program Inclusion
- Paired exclusively with a mentor/mentee for the duration of the program
- 7 online Topic of the Month networking events where you can address your questions to marketers from the top companies
Focus Topics
This year, the program will be hosted on a dedicated platform, allowing participants to log in and track their progress throughout the program. Each event can be marked as completed, helping you stay engaged and on track. To get most of the program, successfully complete it and earn the digital badge of completion, we are encouraging to attend at least 70% of the scheduled events.
Program participants can determine their own direction of mentoring, however, the program will provide guidance focusing on 7 main areas: Self Assessment, Career Development, Personal Brand & Reputation, Networking, Building Resilience & Managing Stress, Asking The Hard Questions and Workplace Politics.
Program Timelines
- February 2025: Applications open for Mentors & Mentees
- March 2025: Applications close for Mentors & Mentees
- April 2025: Matching process concludes
- 6 May 2025: Participants’ online briefing
- 12 May 2025: Program launch + First Topic of the Month Self Assessment
- May – November 2025: Topic of the Month events (every 2nd Tuesday of the month)
- 18 November 2025: Nationwide Program Wrap Up online event
Topics of the Month - Key Dates
- 12 May: Program Launch + First Topic of the Month Self Assessment
- 10 June: Career Development – panel session
- 8 July: Personal Brand & Reputation – webinar and Q&A session
- 12 August: Networking – webinar and networking session
- 9 September: Workplace Politics – panel
- 14 October: Building Resilience & Managing Stress – webinar
- 11 November: Asking The Hard Questions – panel
Mentor Information
Benefits:
- Develop your skills to become a better mentor
- Connect with the future marketing leaders of tomorrow
- Network with emerging and senior marketers across different industries and sectors
- Feel the challenge and excitement of working with a passionate marketer
- Earn qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
- Experience the reward of helping someone be the best marketer they can be
Prerequisites:
Note:
There is no cost to become a mentor
Mentee Information
Benefits
- Exclusive connection with a senior marketer who can provide professional guidance and support for the duration of the program
- Skills to support advancement to the next stage in your career
- Actionable career insights into industry trends and the changing social and digital landscape
- Network with your peers and marketers across different industries and sectors
- Online forums to connect, engage and knowledge-share with other participants
- Guided discussion topics relevant to progressing careers
- Eligibility to enter as an Emerging Marketer of the Year applicant in the 2025 AMI Marketing Excellence Awards
Prerequisites
- Must have 3-10 years of work experience in the marketing field
- Must be graduated from an undergraduate or postgraduate program
2025 AMI MENTORING PROGRAM – EMERGING MARKETERS
KEY DATES
February 2025
Applications open for Mentors & Mentees
31 March 2025
Applications closed for Mentors & Mentees
April 2025
Matching process concludes
May 2025
Mentoring starts
6 May 2025
Participants’ online briefing
12 May 2025
Program Launch + First Topic of the Month Self Assessment
May – November 2025
Topic of the Month events (1 hour online session every 2nd Tuesday of the month, 12:00 PM – 1:00PM AEST/AEDT)
November 2025
Nationwide program wrap up online event
PREVIOUS MENTORS
AMI Mentors are senior marketing professionals who are qualified Certified Practising Marketers. The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.
Doriena Parsons
National Head of Strategic Communications and Marketing | Moore Australia and Moore Markhams New Zealand
Kristie Atkins
Managing Partner | Wink & AMI Director
Mary-Anne Amies
Director | Wise Up Marketing
Celeste Moroney
Founder & CEO | Run Partners
Dennis Freeman
Highly experienced marketing, alumni and fundraising professional
Tracey Hamilton
Marketing Consultant PAMI (CPM)
TESTIMONIALS
AMI Mentoring Program –
Emerging Marketers Participants
Doriena Parsons
National Head of Strategic Communications and Marketing | Moore Australia and Moore Markhams New Zealand
I have absolutely loved working with my mentees this year. I believe it is our responsibility as professionals to empower others and help them discover a new perspective. The AMI program has been wonderful in providing structured focus topics, whilst giving the flexibility for mentees to work through a particular problem in any given month. I would highly recommend the program to both mentors and mentees as a most rewarding experience.
Kristie Atkins
Managing Partner | Wink & AMI Director
The mentor-mentee relationship is a special one where you have not just the opportunity to give back to the profession and contribute to the development of a future leader, but also to better understand the next generation coming into our industry. AMI's Emerging Marketers is a stand-out program which cleverly ensures a match between individuals with common interests or styles while also providing structure, process and professional development sessions for the mentees. The great combination of informal and formal learning, while building relationships and sharing experiences is why I so highly recommend the program to other Certified Practising Marketers who may be considering being a mentor.
Mary-Anne Amies
Director | Wise Up Marketing
I was thrilled to be a Mentor in the AMI Emerging Marketers program, it was is so rewarding to watch another marketer grow, as well as to continually understand the challenges faced in todays landscape. It is such a mutually rewarding experience, and an opportunity to give support and guidance that I would have loved two decades ago when I was starting out. The professional development webinars run along the program were also so interesting. A wonderful program and an exceptional opportunity for leaders in marketing to give back.
Celeste Moroney
Founder & CEO | Run Partners
I was perfectly matched with my mentee. Thank you to AMI for providing this opportunity. We had an instant connection and were able to dig deep very quickly and progress through challenges and opportunities. The experience cemented the great work AMI are doing to help build the best of the best Australian marketers.
Dennis Freeman
Highly experienced marketing, alumni and fundraising professional
I have had the privilege of being a mentor in this program for a number of years and each year I really value the opportunity to meet young marketers. I’m always inspired by the opportunities that this program offers, both for mentees and also mentors. It’s terrific to hear mentees ideas and aspirations for their careers and this gives me new ideas and insights into my own work. Mentoring is so important for everyone of all ages, not only marketers. To have some insight into the nuances of your chosen role/profession and having the opportunity to work with someone who has gained experience in that role/profession is so valuable.
Tracey Hamilton
Consultant
The AMI Mentoring Program over 7 months covers lots of soft skill topics that you don’t traditionally learn at University. From building self awareness and your personal Brand to being more planned in building your network. I enjoyed mentoring students and great to meet such smart, motivated young marketers.
Emerging Marketers
National Co-Sponsors
