Why you need to care about loyalty
With the need to maximise the profitability of every marketing dollar, loyalty programs can be a go-to-profitable and sustainable growth strategy.
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With the need to maximise the profitability of every marketing dollar, loyalty programs can be a go-to-profitable and sustainable growth strategy.
Expertise from industry leaders will better equip you to drive favourable consumer behaviour using insights about the various biases, social forces, and motivations that influence how humans behave.
Would you like to solve wicked marketing problems? Are you keen to be more human centered in your marketing? If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.
In this session, we will review the changing privacy landscape and share ideas for how to ensure you are optimising your activities while remaining compliance with regulations.
In this online program, business leaders, managers, and marketing professionals will learn how modern marketing is powered by data, scaled by automation, and optimised by analytics.
You will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands.
In this course you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
The virtual EDC course explores the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors.
This course is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
Understanding how to create a return on investment and measure it is crucial to discovering social media’s relevance amongst the channel mix.
A Strategic Approach program is designed to introduce strategies and frameworks that you can use to maximize customer loyalty at your organization.
Kellogg’s Mastering Sales program delivers a comprehensive set of sales tools and techniques to enable individuals and teams to reach their full selling potential.
Dive into the essentials of B2B marketing in this focused 4-hour masterclass. Learn the key principles, strategies, and tools to effectively engage business customers and drive growth.
Kellogg’s Advertising and Marketing Communication Strategy program was designed to help you guide your advertising development by ensuring it’s backed by a solid, effective strategy linked to business goals.
Join us for an enriching half-day workshop dedicated to crafting and implementing a comprehensive LinkedIn strategy tailored for both personal and business brands!
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
The face-to-face EDC course explores the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors.
This program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques.
In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. In fact, the world’s five most valuable brands are all drivers of this hyper connectivity: Apple, Google, Microsoft, Amazon, and Facebook.
This course is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.
Gain a deeper understanding of B2B buyer behaviour, decision-making processes, and how to measure the effectiveness of your marketing efforts in this intensive half-day masterclass.
Join us for an enlightening 60-minute webinar led by Steve Ballantyne of Brand IQ, an authority on AI-powered digital storytelling. This unique session combines the transformative power of AI with the art of storytelling, designed to help marketers, digital marketers, and content creators elevate their craft.
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn.
AMI offers a wide range of marketing courses, including digital marketing, social media strategies, content marketing, SEO, marketing analytics, email marketing, and consumer behaviour, among others.
The instructors are industry experts with extensive experience and deep knowledge in their respective fields. They bring practical insights and theoretical expertise to the courses, ensuring high-quality instruction.
Yes, AMI's training team continuously updates course content to reflect the latest trends, tools, and best practices in the marketing industry.
AMI offers various formats including in-person workshops, online courses, and blended learning experiences to accommodate different learning preferences and schedules.
Course durations vary depending on the subject and format. Some courses may be short, intensive workshops lasting a few days, while others may span several weeks or months.
Yes, many of the online courses are designed for self-paced learning, allowing you to complete the material at your convenience.
You can enrol in a course through the AMI website. Simply browse the course catalogue, select the course you're interested in, and follow the enrollment instructions.
Course fees vary based on the course content, duration, and delivery format. Specific pricing details are available on the AMI website for each course.
AMI's courses provide you with cutting-edge knowledge and practical skills that are highly valued in the marketing industry. Completing these courses can enhance your expertise, improve your job performance, and increase your employability and career prospects.