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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Household spending up for seventh month in a row says CommBa..
The Commonwealth Bank's Household Spending Insights Index has recorded a monthly 0.3% increase, marking a sixth consecutive month of growth in household spendin...
Reimagining Marketing Careers in the Age of AI..
By Bronwyn Heys, CEO – Australian Marketing Institute As CEO of the Australian...
Ex-Publicis, Havas, IPG exec turned ‘futurist’ ..
Ex-agency exec turned futurist Tom Goodwin thinks the AI hype machine is overblown and that the web is unlikely to become a bot-to-bot commerce engine any ...
Cashrewards shuts down amid wider ANZ Bank corporate restruc..
ANZ Bank closed its affiliate marketing platform, Cashrewards, owned by its venture fund 1835i, as part of a significant corporate restructure....
Canva study underscores significance of visuals in brand com..
Canva, in collaboration with Neuro-Insight and The Harris Poll, has released a study titled "The State of Visual Communication 2025," underscoring the significa...
Ecom pureplay Temple & Webster flips performance script..
Ex-performance marketing purist Temple & Webster last year flipped the script amid soaring acquisition costs and declining ROI. Over the last two finan...
90s nostalgia brought to life in new SunRice intiative..
1990s hit 'Ice Ice Baby' provides the soundtrack to a new SunRice campaign that pushes for Australians to include an additonal rice meal into their weekly shop....
Google and R/GA unveil AI-driven healthcare campaigns..
Google Australia, in collaboration with R/GA, has launched a new brand campaign aimed at showcasing the real-world impact of Google AI in the healthcare sector....