- AMI Marketers’ Competency Framework
- Worldclass Curated Training
- Recognition of your career: Certified Practising Marketer
![AMI Marketers’ Competency Framework](https://ami.org.au/wp-content/uploads/2023/06/ami-about-thumb1.jpg)
AMI Marketers’ Competency Framework
Become the marketing expert the industry wants, with the Australian Marketing Institute’s Marketers’ Competency Framework which maps out 25 competencies to be a successful marketer today across 5 levels of proficiency and all the skills required at each level.
The framework will enable you and your marketing team to identify and pursue personal development goals and accelerate your career progression. Our curated courses align with the framework, so you can easily identify those relevant to your own personal and teams’ development plan.
Nowhere else in Australia can you get access to such a comprehensive career growth resource.
![Worldclass Curated Training](https://ami.org.au/wp-content/uploads/2023/11/8-Worldclass-Curated-Training.png)
Worldclass Curated Training
Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.
Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.
Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.
![Recognition of your career: Certified Practising Marketer](https://ami.org.au/wp-content/uploads/2023/11/28-CPM.png)
Recognition of your career: Certified Practising Marketer
The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.
Enter your contact details to access our free guide
Major Corporate Members
Major Sponsors and Trusted Partners
Testimonials
![Ben Earl](https://ami.org.au/wp-content/uploads/2024/02/Ben-Earl.png)
Our association with the Australian Marketing Institute, spanning over six years, has supported our diverse marketing team with a comprehensive range of training sessions, workshops and masterclasses while providing valuable industry insights and enhanced our digital marketing knowledge.
Ben Earl
![Joanne Smith](https://ami.org.au/wp-content/uploads/2023/09/Joanne-Smith-img.png)
At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.
Joanne Smith
![Kate Young, Mentor, CPM](https://ami.org.au/wp-content/uploads/2023/09/Kate-Young-img-1.png)
The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.
Kate Young, Mentor, CPM
![Nina Christian](https://ami.org.au/wp-content/uploads/2023/06/Nina-main_headshot_2020.jpg)
As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.
Nina Christian
Follow us on Linkedin
Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.
Featured News
All NewsAMI – ANZMAC APPLIED RESEARCH GRANTS 2024-25 “2023 was a great start, here’s to year two”
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program. ...
Webinar: Social Media Best Practices
Learn how to measure your brand's impact across the end-to-end customer journey on the best-performing...
Drinkwise unites AFL and NRL stars in new campaign for responsible drinking
Evidence-based social change organisation, Drinkwise, has launched a new campaign that brings together stars from both...
Aussies remain sceptical of ads, prefer offline channels, finds Kantar’s Media Reactions Study
Australians continue to display a higher level of scepticism towards advertising compared to the global average,...
Bakers Delight pits itself against supermarket bread in new campaign from Hero
Bakers Delight has partnered with independent creative agency Hero to launch a new campaign that highlights the...
Unstereotype Alliance Australia advocates for progressive disability representation in media
Unstereotype Alliance Australia, convened by UN Women, is set to participate in the inaugural Driving Change Disability...
Unit economics lessons: Investment banker turned ecom entrepreneur says social, search ad rates, customer acquisition now unviable for ecom pureplay, DTC profits without retail media
For anyone in ecom or performance marketing, it's time to downweight ROAS and ROI and laser focus on unit economics,...
CommBank data shows rising solo home ownership and government assistance to get Aussies into property
New data from CommBank reveals a growing trend of first home buyers purchasing property alone or seeking government...