Luxury jewellery brand Gregory Jewellers has unveiled a comprehensive digital platform, developed by independent digital agency, Wonderful.

The platform integrates e-commerce and enhanced search and discovery capabilities, optimised for mobile-first usage. It offers simplified navigation across Gregory Jewellers’ extensive product catalogue, showcasing high-resolution images and lifestyle photography of their products.

The Australian brand, founded over 55 years ago, is recognised for luxury, crafted jewellery and diamonds. In addition to its e-commerce offering, Gregory Jewellers operates a chain of retail boutiques across Australia.

The digital platform, part of the brand’s evolution, integrates the WordPress site with e-commerce platform WooCommerce and search and discovery tool Algolia. It features a refreshed contemporary design and an intuitive user-centric navigation system, allowing customers to filter and search for products by criteria including metal type, gemstone, and price range.

There’s also a streamlined user checkout process, featuring multiple payment options, aims to reduce friction at checkout. The site has also been integrated with email marketing platforms and social channels and will be used to promote exclusive offers and improve engagement.

“This new digital platform marks a significant milestone in our journey to provide extraordinary shopping experiences to our valued customers,” said co-CEO, Gregory Jewellery, Helen Gregory. “Working closely with Wonderful we have harmonised tradition and innovation, preserving our legacy while embracing the future. We look forward to seeing our customers explore our collections with ease, find their perfect pieces effortlessly and experience the essence of Gregory Jewellers in every click.”

Founder and managing director at Wonderful, Matt Barbelli, described the project as an exciting one leveraging its digital expertise.

“In our process of evolving the Gregory Jewellers brand, we deliberately maintained a delicate balance between preserving its heritage while innovating to meet the needs of customers across desktop and mobile platforms,” he said.