Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.

Little Birdie’s platform has the capability to ingest tens of millions of products, using machine learning models to categorise and match them with precision. The platform also uses proprietary algorithms to highlight the best daily deals for members.

The integration of these two platforms will allow Cashrewards to combine Little Birdie’s extensive product search and real-time price tracking with its own cashback platform. In the first phase of the integration, Cashrewards plans to relaunch the Little Birdie website and app, aiming to have it available before the Black Friday/Christmas season.

“Cashrewards is committed to leading the way in innovation and bringing members even more value and ways to save on their everyday shopping. Once the integration is complete our 2M+ members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie’s powerful product search and price comparison tools. This acquisition is a major win for consumers in Australia and is a significant milestone in Cashrewards’ growth trajectory,” said Anthony Seymour-Walsh, CEO of Cashrewards.

The acquisition is a strategic milestone for Cashrewards, reinforcing its leadership position in the market and expanding its member offerings. Once the integration is complete, Cashrewards’ 2M+ members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie’s powerful product search and price comparison tools.

“Little Birdie’s world-leading technology is a groundbreaking innovation for online shopping. By combining our innovative platform with Cashrewards’ leading cashback ecosystem, customers will be empowered like never before. In the future, they’ll have all the tools they need to make smarter, more informed purchases, while getting the best value possible. This will not only enhance the shopping experience but also generate millions of customer referrals for retailers, adding value across the industry,” said Jon Beros, CEO and Co-founder of Little Birdie.

The acquisition will also benefit retailers by driving high-intent shoppers directly to them, helping them acquire new customers, increase transaction frequency and boost revenue. Cashrewards has driven more than $4 billion in total transaction value for Brand Partners since its inception, translating into more than $200 million in cashback earned by members.