Spirit of Tasmania has launched its first brand campaign since appointing CHEP Network as its creative agency of earlier this year.

‘Pack more in. Get more out.’ underscores the brand’s unique proposition in market – unlike air, there are no baggage limits on board.

The campaign builds on the ‘Be a Spirited Traveller’ platform, which has been central to Spirit of Tasmania’s creative strategy for the past seven years.

Deputy Chief Creative Officer at CHEP Network, Glen Dickson, said: “Spirit of Tasmania offers travellers the unique chance to take whatever they want on holiday and bring even more back. No 7kg weight restriction. No oversized baggage fees. No limits to your trip.” This statement encapsulates the campaign’s core message, highlighting the freedom and flexibility offered by Spirit of Tasmania.

The campaign includes a hero film and will be rolled out across out of home media, radio, digital, and social platforms. This multi-channel approach is designed to maximise reach and engagement, ensuring the campaign message resonates with a broad audience.

The ‘Pack more in. Get more out.’ campaign represents a continuation of Spirit of Tasmania’s commitment to challenging the norms of travel and offering a unique, unrestricted experience to its customers.