As part of the Australian Marketing Institute’s dedication to furthering the knowledge and expertise of professional marketers across Australia, we have partnered with Creativa Videos to investigate the use of video as an effective medium to communicate and engage with our audiences.

At present, video is assumed to be one of the highest performing media forms employed by organisations of all sizes, often representing a significant tactic and spend in their marketing plans. is is especially evident in the explosion of video use on social media platforms such as Facebook, Instagram and YouTube.

However, there are also a lot of unanswered questions in this eld that may act as barriers to video’s effective use, such as cost and time, or even a lack of understanding and appreciation. is study aims to examine the role video plays in marketing strategy, and to further inform us all regarding its use as a powerful medium to connect with our customers.

The study incorporated AMI member perspectives and was conducted via the AMI’s Intelligence Connected Insight Community. This platform is an exclusive platform for Australian marketers to express their ideas and opinions in key areas that are changing the marketing landscape.

We thank everyone who contributed and whose views are contained herein, and I encourage all AMI members to join the online insights community to participate in future studies of relevance to our profession, so your voice can be heard too.

Click here to download the full report.