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October, 2024

2024 AMI Marketing Excellence Awards winners announced

The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising outstanding achievements in the Australian marketing industry.

For over 40 years, the AMI Marketing Excellence Awards have been the pinnacle of marketing recognition, honouring campaigns that showcase creativity, innovation, and impactful results. This year, awards were presented across 17 Campaign Categories and 11 Special Categories at a gala event held at Zinc, Federation Square, Melbourne.

The 2024 awards featured campaigns that spanned brand revitalisation, content marketing, experiential marketing, and data-driven strategies, reflecting the dynamic and evolving nature of marketing in Australia. Winners were chosen from a wide array of industries, showcasing the depth of marketing talent across the country.

AMI Chief Executive Bronwyn Heys commented: “Congratulations to all the finalists and winners of the 2024 AMI Marketing Excellence Awards. The level of creativity and strategic insight showcased this year was simply exceptional, highlighting the vital role marketing plays in driving business success across various sectors.”

The 2024 winners represent the best of Australian marketing, setting new standards for excellence and innovation.

2024 AMI Marketing Excellence Award Winners:

Campaign Category
Acquisition Marketing My Wealth Solutions

“Digital Value Campaign”
Brand Revitalisation Tassal

“Tassal, from its Tasmanian for Salmon to its Australian for Seafood revitalising Prawns”

Content Marketing Department of Transport and Main Roads

“A unique content led partnership to tackle drink driving in the regions – The Betoota Advocate and StreetSmarts”
Creativity in Brand, Product or Service Marketing Norco Co-Operative & CHEP

“Bouncing Beyond Category Norms with Cow’s Play”
Excellence in Customer Experience Talent International

“Redefining the contractor experience”

Data and Insight-Driven Marketing CulturalPulse & FIFA

“FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program”

Experiential Marketing Central Park

“Benchmark: Central Arts at Central Park”

PR Campaign of the Year Sedgwick Communications & Southern Cross Travel Insurance

“Future of Travel 2023”
Loyalty and Retention Them Advertising

“Thirsty Camel – Camel Card Registration Campaign”
Not For Profit Marketing Out Of The Square

“The Big Ask”
Product or Service to Launch or Relaunch RID Australia

“Rid Insect Repellent Relaunch”
Public Sector Marketing Clemenger BBDO

“Be That Teacher”
Purpose-Led Marketing Juntos Marketing & Murrumbidgee Primary Health Network

“Connect, Your Way”
Small Budget Marketing Bloom Digital

“This is No Fair Weather Campaign!”
Social Media Marketing Traffik & Swisse

“Go The Swisse To Sleep”
Sponsorship Effectiveness Saatchi & Saatchi

“Behind every number there’s a story – VISA”
Sustainability Marketing The Claire Bennett Agency

“ORIGINAL Tasmanian Timber”
Special Category
Certified Practising Marketer of the Year Paul Everson, Director, Paper + Spark
Chief Marketing Officer of the Year Joanne Smith, The Blackmores Group
Emerging Marketer of the Year Alice Callaghan, Marketing Strategy and Proposition Manager, ANZ
Future Leader of the Year Matthew Farnham, Marketing Manager, Move Bank
Independent Agency of the Year Acorn Strategy
Mid Size Agency of the Year Paper + Spark
Large Agency of the Year Thinkerbell
Marketing Team of the Year SEEK Marketing
Life Members Paul Nicolaou

John Clay
Sir Charles McGrath Awards Melanie Silva
Up to $1 Million Campaign of the Year CulturalPulse & FIFA

“FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program”

Above $1 Million Campaign of the Year Clemenger BBDO

“Be That Teacher”

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