Freelancer.com elevates Marko Zitko to global director of marketing & communications
Freelancer.com has promoted Marko Zitko to the role of Director of Marketing & Communications. In this new role, Zitko will oversee all brand marketing, communications, and investor relations for the freelancing and crowdsourcing marketplace globally.
Zitko joined Freelancer.com in 2022 and has since led the company’s public relations and communications department. During his tenure, he has achieved record highs for total media coverage, growing it ten-fold year-on-year and developing strong media relations across global publications. Zitko has also led several brand marketing and content initiatives since taking over the marketing department earlier in the year.
“Marko’s promotion reflects our commitment to innovative marketing strategies and strengthening our global communications approach. His track record of elevating our media presence and strategic communications makes him the ideal leader to drive our marketing efforts forward,” said Matt Barrie, Chief Executive at Freelancer.com.
Freelancer.com, headquartered in Sydney, Australia, operates the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. The platform boasts more than 77 million registered users and over 25 million projects.
“I’m thrilled to continue growing at Freelancer with the new role as Director of Marketing and Communications. It’s an exciting time at the company, especially with the improvements the team is making on the product side and the ways AI is elevating the talent on the platform,” said Zitko. “It’s never been easier to start a business and I’m reminded of this everyday seeing clients all around the world making their dreams real. From a marketing and comms perspective, our team will be focusing on refreshing the Freelancer brand and exploring new, innovative ways to tell our story globally.”
Zitko brings over seven years of experience in public relations and marketing to his new role. Before joining Freelancer, he worked at WE Communications Australia where he managed key enterprise technology and consumer technology clients.
He won the 2024 Asia-Pacific Stevie Award for Most Innovative Communications Professional of the Year and led the team that won the 2024 Stevie International Business Awards Communications Team of the Year.
Zitko holds a Bachelor of Public Communications/Bachelor of Creative Intelligence and Innovation from the University of Technology, Sydney.