Under Armour has struck a partnership with Brazilian footballer Douglas Costa, who recently signed with Sydney FC. Costa will serve as a global ambassador for Under Armour’s football and sportstyle initiatives.

As part of the partnership, Under Armour has released an Origin Story video highlighting Costa’s career. This partnership aligns with Costa’s marquee contract with Sydney FC in the A-League.

Costa’s illustrious career includes 31 international caps for Brazil, appearances at the FIFA World Cup and Copa América, and 24 club trophies. He will participate in the upcoming UA Shadow Elite 3.0 campaign, promoting Under Armour’s football boots.

“Douglas is a world-class athlete and a true representation of what Under Armour stands for – resilience, determination and an unwavering pursuit of excellence. His dynamic presence on the pitch, and his personal style off it, make him an exceptional addition to our global athlete roster,” said Fernando Reani, Under Armour’s Managing Director for Australia and New Zealand.

“With this partnership with Douglas, we hope to inspire the next generation of athletes and football enthusiasts alike. His influence has the potential to elevate the beautiful game in Australia, motivating kids and athletes across all ages to dream big, work hard, and embrace the transformative power of sport.”

Costa expressed his excitement about the partnership and his admiration for Under Armour’s products. “Their products, both on and off the pitch, align with my sense of style and performance needs. I’m deeply passionate about giving back to fans and supporting emerging players, and Under Armour provides the perfect platform to make this impact,” Costa said.

Costa will play a key role in connecting Under Armour with football athletes and fans, and in elevating the brand’s sportstyle offerings. Under Armour, headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories.