Lisa Jarvis has left IAG and insurance behind for snacks and biscuits, joining the marketing ranks at The Arnott’s Group as media lead for marketing.

Jarvis has spent the last eight years at IAG, the last two years as principal of media and communications planning. Before this, Jarvis largely spent her professional career in agencies, including Mindshare and Maxus Global. She also had a two-year stint at News Corp Australia in digital campaign management.

Reporting to Arnott’s Group Marketing Director, Digital, Media and CX, Caroline Bonpain, Jarvis will lead paid media and integrated marketing communication (IMC) campaigns end-to-end for the FMCG group, in partnership with agency, The Publicis Groupe through Saatchi & Saatchi and Spark Foundry.

Bonpain described Jarvis as a highly experienced media expert with deep technical expertise who had partnered with IAG’s marketing team on several high impact and award-winning campaigns. Her agency-side experience was noted as another asset.

“At The Arnott’s Group, Lisa will lead our overall media portfolio strategy, overseeing executional excellence with our agency partner, The Publicis Groupe. She will also lead our integrated marketing communications strategy, strategic media partnerships, performance analytics, media budget as well as our annual media planning and negotiations,” Bonpain stated. “Lisa’s top priority will be to accelerate our best-in-class effectiveness, creative impact and ROI, leveraging her deep expertise in media and partnerships.”

In a LinkedIn post, Jarvis said she was excited to be joining The Arnott’s Group as Media Lead, after nearly 8 years with NRMA Insurance & CGU Insurance at IAG.

“After receiving a spontaneous phone call from the formidable Jenni Dill, I was sure my luck was too good to be true. It’s not every day the millennial in me answers an unknown number and I’m so glad I did,” she commented.