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March, 2025

Under Armour extends partnership with Mark Nawaqanitawase as he flips rugby codes to Sydney Roosters

Under Armour has renewed its partnership with Australian athlete Mark Nawaqanitawase for an additional two years as he transitions into his first full National Rugby League (NRL) season with the Sydney Roosters from rugby union.

Nawaqanitawase, who joined Under Armour in 2023, has previously represented the Wallabies in 11 Tests and international sevens.

His move from rugby union to the NRL marks a significant shift in his sporting career. To commemorate this transition, Under Armour plans to release an ‘Origin Story’ video detailing Nawaqanitawase’s journey from rugby union to the NRL. The video is scheduled for release ahead of his first game of the season with the Roosters on March 6, 2025.

The partnership with Nawaqanitawase is part of Under Armour’s broader strategy to strengthen its presence in Australian team sports. This strategy is being executed through a joint venture with ISC, a move that aims to deepen the brand’s engagement within the local sports market.

Under Armour will continue to support Nawaqanitawase with performance gear, including the UA Magnetico Elite 4 boots, as he embarks on this new chapter in his sporting career. Fernando Reani, Under Armour’s Managing Director for Australia and New Zealand, highlighted the alignment between Nawaqanitawase’s qualities and the brand’s ethos.

“Mark is the definition of an athlete who pushes boundaries, embraces challenges and rises to the occasion. His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance. We’re excited to stand beside him as he takes on this new chapter, ensuring he has the best gear and support to dominate on the field and inspire the next generation of athletes,” Reani stated.

Nawaqanitawase expressed his enthusiasm about continuing his partnership with Under Armour, acknowledging the role the brand has played in his development as an athlete. “The past two years with Under Armour have been incredible, and their belief in me has played a huge role in my growth as an athlete. Their support goes beyond just the gear – it’s about pushing me to be my best and helping me perform at the highest level. Stepping into the NRL is a huge moment for me, and I couldn’t ask for a better partner to have in my corner. I’m pumped to continue this journey with Under Armour as I take on this next challenge,” Nawaqanitawase said.