Boomtown has appointed Francesca (Franky) Ryan as its new marketing lead, following Nikki Clarkson’s transition to Chief Marketing Officer at the Victoria Racing Club. Clarkson had been acting in the position after the departure of Leanne Glamuzina to oOh!media.

Ryan, who commences thew new role from 1 April 2025, brings nearly 15 years of experience in brand strategy, project management, and marketing to Boomtown. Her previous role was as Marketing Manager at Cartology, where she served for almost five years. Ryan’s career also includes positions at Southern Cross Austereo (SCA) as National Marketing and Events Manager and National Trade Marketing Manager. Additionally, she has worked with APN Outdoor, JCDecaux, and Adshel.

Ryan was previously a member of the Boomtown Marketing Group from 2018 to 2020. Her familiarity with the organisation and its objectives is expected to be advantageous as she takes on her new responsibilities.

Boomtown represents nearly 10 million people living in regional Australia. The collective’s market share for regional advertising recently reached a record high of 17.8%. Network 10 is the latest addition to Boomtown’s collective, joining other media owner members such as SCA, WIN, Seven, ARN, ACM, Nine NBN, News Corp Australia, 10 Regional, and Imparja.

Boomtown Independent Chairman, Brian Gallagher, said: “We are thrilled to announce Franky’s appointment to the Boomtown team. She is a dedicated advocate for regional media, with a track record for bringing her enthusiastic, creative and forward-thinking skill set to every project. Having been part of the Boomtown Marketing Group, Franky has a deep understanding of the power of regional media, and will be critical as we continue to advance and evolve the Boomtown offering.

“Franky joins Boomtown at an exciting time for regional media in Australia. We recently achieved our highest-ever market share for regional advertising at 17.8%*, and we’re excited to continue that momentum with the appointment of Franky and with Network 10 recently joining the collective. None of our efforts would be achievable without our team – I’d like to extend my thanks to Nikki, who has gone above and beyond while acting in the Marketing Lead role, and to Leanne who was instrumental in promoting Boomtown’s work throughout her tenure,” said Gallagher.

“I am so excited to be joining the Boomtown team,” said Ryan. “I have long had a passion for regional media and its critical and growing role in the national media landscape. During my time at SCA, I was heavily involved in Boomtown’s marketing initiatives, so I have a deep appreciation for the collective’s efforts in promoting regional advertising opportunities. It’s an honour to join Boomtown as it continues to push the needle and set new records for regional advertising spend. I look forward to taking this momentum into 2025.”