Ukrainian vodka brand Nemiroff has partnered with the Australian national women’s rugby team, the Wallaroos, following the launch of Nemiroff De Luxe in Australia last year. The brand positions itself as one of the world’s fastest-growing spirits brands, with a presence across five continents.

The Wallaroos are gearing up for a significant season, including participation in the Rugby World Cup in England. Nemiroff’s partnership with the Wallaroos is part of the brand’s strategy to expand its footprint in the Australian market. The Wallaroos are gaining momentum in women’s sport and are increasingly seen as a formidable force on the international stage.

Nemiroff has a history of aligning with sports teams, with existing partnerships with English Premier League clubs such as Aston Villa, West Ham United, Everton, and Fulham FC. The brand was recently named Vodka Brand Champion 2025 and Supreme Brand Champion.

CEO of Nemiroff, Yuriy Sorochynskiy, said: “The Wallaroos represent the kind of fearless energy and national pride that defines Nemiroff. This partnership is about more than presence – it’s about impact… This partnership with the Wallaroos is another important milestone in Nemiroff’s international journey. We’re growing our global footprint through bold, value-driven alliances – and sport is a powerful vehicle for meaningful connection. The Wallaroos embody courage, passion, and national pride – exactly the kind of spirit that defines our brand. We’re proud to support their journey and introduce more Australians to the strength and character of Nemiroff.”

Rugby Australia CEO Phil Waugh said: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Nemiroff Vodka reaches its global clients with powerful messages of self-determination and their ‘power of spirit’ mantra aligns heavily with our core ethos for the Wallaroos…With the Rugby World Cup on the horizon in England and a golden period ahead for the Wallaroos on home soil, we are thrilled to welcome Nemiroff into our family of partners.”