The Coffee Club has announced a comprehensive rebrand, embracing a ‘nowstalgic’ approach that merges nostalgic elements with modern design.

The rebrand introduces a new logo, fonts, colours, pillars, tone of voice, and a complete digital refresh. This transformation is part of a broader strategy that began in 2024, which includes a major refurbishment program and new store formats. To date, 52 stores have been refurbished, with plans to upgrade 80 stores by the end of 2025.

Supporting the rebrand is a campaign titled ‘The Club For Everyone’, which aims to underscore inclusivity and broad appeal. The campaign features playful weekly offers available through The Coffee Club’s free app, including items like Maple Bacon Pancakes and Chip Toasties. Retro menu additions such as Tuna Melt and Chicken Schnitzel Toasties, along with Spiders in raspberry or passionfruit flavours, have been introduced.

Nikki Price, General Manager of Marketing and Product said, “We’re listening to what customers want – a welcoming space that is unique to their preferences and tastes – and evolving in a way that honours our past as a trusted and loved Australian brand, while staying relevant. The rebrand celebrates our Australian spirit, nostalgic legacy and ongoing evolution, and ‘The Club For Everyone’ campaign brings this home in a fun and personal way that connects with customers.”

The transformation includes the opening of new cafés, with a store in Noranda, Perth, set to open on October 1st. The Noranda store opening will feature promotional events such as Free Coffee Friday and $2 Brekkie Buns on Super Saturday.

Price indicated that this rebrand is just the beginning of The Coffee Club’s transformation, stating, “This is just the start of The Coffee Club’s transformation – there is more brewing, and more to look forward to.”