Monopoly at Macca’s is set to make a comeback this September with a six-week promotion that promises a one in three chance of winning prizes and a guaranteed daily bonus win for eligible players.

The campaign, crafted by Wieden+Kennedy Sydney, reimagines Mr. Monopoly as an icon of success, encouraging fans to “play like a winner.” The campaign features 18 film executions directed by Stefan Hunt, promoting what is termed a “Fry Mindset.” Media channels are being managed by OMD, which includes a Seven Sunrise news cross and integration with SCA radio’s Carrie & Tommy.

A content partnership with Pedestrian is set to highlight the big-ticket prizes and guide gameplay through the MyMacca’s app. The digital gaming experience is powered by iWin, a proprietary game engine managed by TMS. The app experience, designed by Akcelo, includes daily bonus prizes and a new achievements feature.

Digitas is leading the charge on personalised CRM efforts, transforming emails and push notifications into invitations to play. Prize partnerships and fulfilment are being managed by Creata.

To participate, customers need to purchase an eligible item using the MyMacca’s app or mention their MyMacca’s code at a kiosk or drive-thru.

McDonald’s Australia Senior Director of Marketing Mary Vrancic said, “This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play. With a 1 in 3 chance to win, guaranteed daily prizes, and a seamless ticketless journey in the MyMacca’s app, we’re making it easier than ever to win. It’s all about creating everyday moments of joy and engagement, whether you’re a loyal fan or trying Monopoly for the first time.”