Victoria’s Secret is expanding its Australian footprint with the launch of a new e-commerce platform. The launch is supported by a CGI campaign that showcases iconic Victoria’s Secret products against the backdrop of landmarks in Sydney, Melbourne, and Perth.

The firm’s new website features several customer-centric tools, such as localised fit support, virtual bra fitting tools, fragrance fit guides, and exclusive online-only product drops. The platform also promises fast domestic delivery, aiming to enhance the shopping experience for Australian customers.

The launch of the e-commerce platform coincides with the opening of new Victoria’s Secret stores in key locations across Australia. These include Melbourne Central, Melbourne Southland, Melbourne Fountain Gate, Sydney, Brisbane (North Lakes), and Perth (Mt Gravatt). This expansion is in addition to the existing full-assortment retail stores located in Chadstone, Emporium, Highpoint, and Pacific Fair.

Victoria’s Secret, recognised as one of the world’s largest specialty retailers, operates over 1,400 stores globally and employs more than 30,000 people. The brand’s expansion in Australia is facilitated by Valiram, a prominent luxury and lifestyle retail specialist in the Asia Pacific region. Valiram manages approximately 420 stores and represents a portfolio of international brands, including Chloe, Michael Kors, and Rolex.

A statement said: “Victoria’s Secret is proud to announce the launch of its first full assortment Australian e-commerce platform: www.victoriassecret.com.au. With the launch of the new website, Victoria’s Secret continues to grow its presence in Australia, providing greater accessibility and convenience while staying true to its mission: to celebrate and champion all women through powerful products, innovation, and inspiration.”