Assembled Media has been appointed as the media agency for wine brand Penfolds and has already come out of the gate with
‘The 2025 Collection Release’ campaign.

Developed in collaboration with Treasury Wine Estates’ in-house digital agency, Splash. Assembled Media is reponsible for leveraging technology, data, and media to drive campaign results.

Gareth Nicholls, Managing Director at Assembled Media said, “Penfolds is built on the power of blending craft, innovation, and legacy to create something truly memorable.

“That spirit of collaboration and commitment to lasting impact aligns perfectly with how we approach partnerships. The whole Assembled Media team are absolutely delighted to be working with such an iconic brand, and it’s a privilege to help shape this next chapter,” he said.

Nicholls highlighted the collaboration between Assembled Media and Splash, saying, “The integration between Assembled Media and Splash has been seamless. It’s been a true partnership from day one, and a strong foundation for the work to come.”

He said, “This is just the beginning. There’s a lot more to come from this collaboration over the next 12 months and we’re excited to be on the journey.”

The appointment of Assembled Media is viewed as a significant milestone for the agency, which is expanding its portfolio of premium clients.