Under Armour secures five-year partnership with Canberra Raiders
Under Armour has announced a significant five-year partnership with the Canberra Raiders, marking its inaugural collaboration with a National Rugby League (NRL) club.
The partnership is set to commence with the 2026 NRL season, during which Under Armour will supply all on-field, training, and headwear apparel for both the men’s and women’s programs of the Raiders.
The announcement was made at a press event held at the Canberra Raiders Centre, attended by key figures such as Don Furner, the Raiders CEO, Ricky Stuart, the Raiders Head Coach, and Priscilla Larke, representing Under Armour Oceania Marketing. The partnership is facilitated through Under Armour’s joint venture with ISC Sport, which has maintained a long-standing relationship with the Raiders.
he Under Armour logo will be prominently featured on the shoulders, shorts, and socks of the Raiders’ playing kits. The partnership is also expected to include marketing, content, and fan engagement opportunities aimed at enhancing the Raiders’ fan base.
Head of Sales South APAC and Country Manager Australia for Under Armour, Fernando Reani, said, “Partnering with a club of the Raiders’ calibre – fresh from securing the 2025 NRL Minor Premiership and with its proud history, loyal following and deep community roots – is an exciting milestone for Under Armour as we continue to grow our presence across Australian sport.”
Don Furner, the Canberra Raiders CEO said, “We’re thrilled to welcome Under Armour to the Raiders family.” He added, “Under Armour is synonymous with performance, innovation and excellence – values that align perfectly with our club’s approach both on the field and in the community.”
The Raiders Head Coach, Ricky Stuart said, “The Raiders have always prided ourselves on being a hardworking and united club, and we’re excited to have a partner like Under Armour supporting our players with world-class gear that helps them perform at their peak. The team can’t wait to pull on the new kit for the 2026 season.”
CEO and Managing Director of ISC Sport, Jason Schulman, commented, “Our long-standing partnership with the Raiders has always been built on trust, collaboration and shared values. Bringing Under Armour into this next chapter allows us to combine global performance expertise with ISC’s local delivery capabilities to give the Raiders’ athletes, staff and fans the best in the market.”