David Jones has unveiled a re-recorded version of its iconic jingle, marking the first update in 25 years. The new rendition features ARIA Award-winning artist Budjerah, a 23-year-old Coodjinburra artist from the Bundjalung nation.

The updated jingle, a staple of the store’s marketing efforts, retains the original line, “There’s no other store like David Jones.”

Budjerah performed the new version live at the David Jones Chatswood Store.

David Jones’ decision to collaborate with Budjerah aligns with a broader trend of brands seeking to connect with younger audiences through partnerships with emerging artists.

The re-recording of the jingle is part of David Jones’ ongoing efforts to refresh its brand image while maintaining its core values.

Budjerah’s rendition of the jingle is expected to resonate with audiences, offering a blend of nostalgia and innovation. The collaboration serves as a reminder of the enduring power of music in brand storytelling and consumer engagement.