The Australian Marketing Institute is a leading industry body for marketing professionals, to support marketers throughout their career pathway; from leaving university to becoming a senior marketer.  A key component of the Australian Marketing Institute’s (AMI’s) charter is to facilitate relevant research for the advancement of the marketing practice that will have a beneficial impact upon business, consumers and society as a whole.  The AMI-ANZMAC grants programme is one of the key initiatives signaling the connection between AMI and the academic marketing community; the willingness to support research and the creation of new marketing knowledge; and the commitment to championing industry-relevance and connectedness.

“We launched the AMI-ANZMAC Industry Research grants as a step to bridge the industry – academic gap that was highlighted in research undertaken by UQ Business School and Macquarie University*” commented John Clay Chair of AMI Professional Advancement Committee; “many marketing academics have great linkages into industry, however there is still much work to do, and we were delighted with the standard of submissions that we have had to date.”

Similar to previous years, we received numerous submissions across a variety of topics, and it was difficult to select. We thank all applicants for their submissions and are please to announce this year’s successful recipients of AMIANZMAC funding are:

• Navigating the B2B Customer AI Journey: Insights for Firms Supporting AI Adoption, Latrobe University
• Legitimacy in AI-Augmented Marketing Creativity: How Senior Marketing Practitioners Evaluate Creative Work, Murdoch University
• The Ethical Challenges of the Marketing of Anti-Obesity Drugs (Ozempic™, Wegovy™, and Mounjaro™) Queensland University Technology
• Navigating the Gamification Dilemma: Optimizing Loyalty Program Design for Engagement and Choice, University Technology Sydney

For further information please contact.

John Clay
Non-Executive Director / Chair professional Advancement Committee
Australian Marketing Institute
John.clay@AMI.Org.au

Australian Marketing Institute
The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933. By becoming a member of the AMI, you are joining a well-established and diverse community of marketers who belong to the association which advocates for your profession and supports you in building your skills as a professional marketer. Through the recognition of Marketing Excellence, our professional development program, and national and state-based events, the AMI works together with our members to foster trust, innovation, responsibility and respect for our industry.

Australia and New Zealand Marketing Academy
ANZMAC (the Australian and New Zealand Marketing Academy) was formed in 1998, having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years. A major impetus for its formation was a recognition of the need to improve marketing research, teaching and practice in the South Pacific and the organisation is modelled on the European Marketing Academy. It welcomes input from Australasian researchers and managers in particular, but also from other parts of the world.